Bawls

Infobox Beverage
name = Bawls


type = Soft Drink/Energy Drink
manufacturer = Hobarama LLC
origin = USA
introduced = 1997
slogan = "Care to sip some Bawls?"
related = Coca-Cola, Jolt
variants = SnoBawls, Bawls Guaranexx, Bawls Buzz, Cherry Bawls, Bawls G33k B33r
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Bawls Guarana is an energy drink containing natural guarana flavor and a relatively large amount of caffeine, amongst other ingredients. Bawls products are owned by Hobarama LLC of Miami, Florida. [http://www.hoovers.com/hobarama/--ID__113998--/free-co-profile.xhtml]

Packaging

Regular Bawls is packaged in a dark blue glass bottle, while Bawls Guaranexx comes in a clear bottle. Both containers, designed by award winning design firm flowdesign [http://www.flow-design.com/] from Detroit, Michigan, are covered in approximately 122 bumps to increase the traction of the container in an individual's hands, and BAWLS Buzz features 207 artificial bumps on the tin, with no texture. The bumps also add to the distinctive look of the Bawls bottle. In early fall 2006, the bottle design underwent a small change that increased the size of the words "Bawls" and "guarana." An alternate bottle sold at paintball fields has multi-colored "paintball splatters" and is sometimes called "PaintBawls".

Aside from being available in glass bottles, it can also be packaged for shipping overseas to U.S. military APO's/FPO's. The "Military Gift Pack" consists of 12 aluminum cans rather than glass bottles in order to save money on shipping and reduce the risk of spoilage. Cans of Bawls are designed to imitate the bottles by having 59 white circles with a fake beveled appearance. [cite web|url=http://www.accessmylibrary.com/coms2/summary_0286-31710454_ITM|title=Caffeine-enhanced drink marketed to soldiers in Iraq.|publisher=Miami Herald (Miami, FL) (February , 2006)|accessdate=2008-02-05|last=|first=]

Bawls is sold in individual bottles at convenience stores, grocery stores, LAN gatherings, traditional arcades, rock gyms, and dance halls. It is also available in 12 and 24-pack cases when purchased from convenience stores, computer stores, grocery stores, or purchased online.

Product Line

Bawls Guarana

The original flavor. This product comes in a 10 oz glass bottle and a 16 oz can.

Bawls Guarana Exxtra

Bawls Guarana Exxtra (formerly Bawls Guaranexx) is a sugar-free version of Bawls Guarana. It is sweetened with sucralose. This product comes in a 10 oz glass bottle and a 16 oz can. [ [http://www.bawls.com/guaranexx.html BAWLS ] ]

Bawls Cherry

On May 1st, 2007, Bawls released Bawls Cherry, which is similar to the original, but with some cherry flavor. This product comes in a 16 oz can. The can is red with white circles that change to blue when the drink is cold. Additionally, Cherry Bawls is sweetened with high fructose corn syrup instead of corn syrup like the original flavor.

Bawls G33K B33R

The newest flavor of Bawls is a gamer-exclusive, called "G33K B33R". It is the first high-caffeine root beer with a spike of guarana. It comes in a 10 oz. bottle, such as the regular Bawls bottle, except it is brown. This product was released on April 1st, 2008 online and in select stores. The first location in the nation to carry G33K B33R was [http://www.hardknocksorlando.com Hard Knocks] , in Oviedo Florida.

Bawls Buzz

Bawls Buzz (formerly known as Bawls Mints) consist of the same content as the regular Bawls drinks, only in mint form. They are small blue tablets, and are carbonated, giving an effect similar to that of Pop Rocks (though much milder). Each mint contains about 1 milligram of caffeine "via Guarana & pure caffeine" (per manufacturer's information). These mints can be put into a bottle of Bawls to rapidly release the carbonation of the drink and mint to produce a large head of foam which often overflows. This is called a 'Fizzing Blue Bawls". Bawls Buzz has been featured on Food Network's Unwrapped" [ [http://www.bawls.com/mints.html BAWLS ] ]

SnoBAWLS

SnoBAWLS is a frozen version of Bawls containing similar flavoring and caffeine content. (SnoBAWLS contains 120mg of caffeine per serving.) SnoBAWLS is available at 7-Eleven locations in the following metro areas: [ [http://www.bawls.com/snobawls.html SnoBAWLS ] ]
*New York City
*Chicago
*St. Louis
*Detroit
*Kansas City

Culture

Bawls has been targeting consumers in urban areas such as New York City, Chicago, Detroit, St. Louis and Kansas City as well as "gamers" and different kinds of sports, such as motorcross, BMX and paintball.

Bawls in Other Media

*Bawls has been featured in the 2008 movie, Cloverfield through product placement.
*Bawls appeared in the internet TV show "pure pwnage" when on episode 6 Jeremy and Anastasia ordered Bawls at the restaurant.

Caffeine Content

A 10oz. bottle of bawls contains 64mg of caffeine and a 16oz. can has 103mg of caffeine. For reference, a 12oz. can of Coca-Cola usually contains 34.5mg of caffeine [http://www.bawls.com/know_the_facts_chart.jpg] .

See also

*List of energy drinks

References

External links

* [http://www.Bawls.com Company website]