Krispy Kreme UK

=Conception=

In October 2003 Krispy Kreme Doughnuts opened their first store location in the United Kingdom. The store situated in the world famous Harrods department store in London has since become one of 35 stores in the UK, with the latest opening scheduled for Leeds in February 2009. 3 Stores have been opened in Manchester and are currently the furthest away from the Greater London area until the Leeds location is opened. Other stores outside Greater London include Birmingham (Inside Selfridges), Oxford, Portsmouth (2 locations), Southampton, Milton Keynes, Gatwick Airport, Stansted Airport and Luton Airport. Krispy Kreme's 2003 UK arrival coincides with the 2002 departure of its major competitor Dunkin' Donuts from the UK, Dunkin' Donuts met with much less success than Krispy Kremes and only operated 7 stores, 4 in London, 2 in Dublin and 1 in Glasgow which were all closed down due to low sales. [ [http://www.kzwp.com/lyons/dunkin.htm J. Lyons & Co ] ] [ [http://www.time.com/time/magazine/article/0,9171,901020812-333841,00.html Selling Like Hot Cakes - TIME ] ]

The Stores

In October 2003 Krispy Kreme UK opened up their first store in the Harrods department store. Since then they have gone on to open another 34 stores, the most recent being in Manchester on the 14th December 2007 and the next scheduled for Leeds in June 2008. In the UK, Krispy Kreme have opened the majority of there stores inside the M25 (Greater London) or in Central London. Their furthest store from London being located in Manchester. Other stores outside Greater London include those at Oxford, Milton Keynes and Portsmouth. Krispy Kreme also have fresh cabinets (ISB's) located in many Tesco stores.

In Summer 2007 the fresh store at Brooklands near Weybridge became the first ever store in the UK to close, discounting the temporary store in the Bluewater food court. The reason for the closure was due to the expansion of the Tesco Extra store consuming the space previously occupied by Krispy Kreme.

Krispy Kreme currently separate their stores into three categories.

Factory Stores

Factory Stores are entirely self sufficient, they produce all 15 doughnut varieties as well as the newly introduced desert collection.

* Harrods of London
* Enfield
* New Malden
* Selfridges Birmingham
* Milton Keynes
* Slough
* Bluewater Shopping Centre
* Watford
* North Harbour, Portsmouth
* Manchester
* Leeds (This store, the furthest north in the UK, was originally set to open in 2007, but was then moved back to February2009 - now this store location has been removed from the Store Openings page yet still remains on the Store Locator - it is as yet unclear whether Krispy Krene will open at this location in Leeds)

Hot Tunnels

Hot Tunnels are a format of Krispy Kreme doughnuts that have the ability to add warm glaze to original glazed doughnuts that are produced elsewhere. These stores have all varieties brought in from factory stores, and are located in the following places:

* Oxford Castle
* Bentalls, Kingston upon Thames
* The Oracle, Reading.

Fresh Locations

Fresh Locations rely entirely on factory stores. They have doughnuts brought in fresh everyday. These are usually based in smaller locations with a high footfall. The most common locations for these stores are at railway stations and airports or inside larger Tesco stores. There are fresh stores in the following locations:

* Brent Cross (Fenwick)
* Bromley (The Glades)
* Canary Wharf
* Cannon Street Station
* Cheshunt (Tesco)
* Euston Station
* Exhange Square, Manchester (Selfridges)
* Fenchurch Street Station
* Fulham Broadway
* Gatwick Airport (South Terminal - Before Security)
* Guildford
* Gunwharf Quays, Portsmouth
* Holborn
* Harrods (Harrods 102)
* Heathrow Airport (Terminal 3 - Before Security)
* Heathrow Airport (Terminal 5 - Before Security)
* Lakeside Shopping Centre
* Liverpool Street Station
* London Bridge Station
* Luton Airport (After security)
* Oxford Street (Selfridges)
* Paddington Station
* West Quay, Southampton
* Stansted Airport (Before Security)
* Victoria Station
* Waterloo Station (Temporary structure as previous store is being redeveloped)
* Watford (Harlequin Centre)

There are currently many fresh cabinets located inside Tesco stores around the UK. These cabinets feature fresh doughnuts delivered daily. A full list can be found of the companies official website.

The Varieties

Krispy Kreme Doughnuts offer 15 varieties of doughnuts in the UK plus the occasional feature doughnut. Original glazed doughnuts cost £1.10, ringed dougnuts such as chocolate iced glazed cost £1.20 with filled doughnuts such as Chocolate iced custard filled cost £1.35.

The fifteen varieties are:

*Original Glazed
*Chocolate Iced Glazed
*Glazed Lemon Filled
*Glazed Raspberry Filled
*Chocolate Dreamcake
*Powdered Strawberry Filled
*Powdered Blueberry Filled
*Cinamon Apple Filled
*Maple Iced Glazed
*Chocolate Iced Cream Filled
*Chocolate Iced Custard Filled
*Glazed Chocolate Cake
*Glazed Cruller
*Vanilla Cake
*Chocolate Iced with Sprinkles

Following the success of the Easter feature doughnut entitled the 'Chocolate Dreamcake' (a slight variation of previous feature doughnut the 'Kreme Dream', it was decided that the doughnut would become permanent along with two new doughnuts, 'Apple Crumble' and 'Lemon Merengue' collectively these are known as the 'Desert Collection', these two later became discontinued.

Past Feature Doughnuts Include

*March 2006 - Kreme Dream
*May 2006 - Strawberries and Kreme
*June 2006 - Key Lime Pie
*July - September - 2006 - Mango and Passionfruit
*October 2006 - Cappucino Designer Doughnut by Marco Piere White
*November 2006 - Toffee Apple Doughnut
*December 2006 - Mince Pie Flavour Doughnut
*February 2007 - Cherry Sweetheart
*Easter 2007 - Chocolate Dreamcake (later became permanent).
*Summer 2007 - Desert Collection (also became permanent).
*Halloween 2007 - Sugar n' Spice
*Christmas 2007 - Kristmas Kake (with Brandy sauce)
*February 2008 - Valentines Sweetheart
*March - May 2008 - Cinnamon Bun
*Summer 2008 - Summer Fruits Collection: Perfectly Peach (From May), Strawberries and Kreme (From June) and Pomegranate and Raspberry (From July)

For the complete illustrated list of Krispy Kreme UK's doughnut varieties click [http://www.krispykreme.co.uk/Doughnuts-Our-Varieties here] .

References

External links

* [http://www.krispykreme.co.uk Krispy Kreme UKs official website]