- Easy Mix
Infobox Radio Station
name = Easy Mix
airdate = 2007
area = 5 markets inNew Zealand
format =Easy Listening
owner =The Radio Network
slogan = 70's to Today
website = [http://www.viva.net.nz]
Easy Mix, is a
New Zealand radio network . The network broadcastseasy listening music andnews .The network station is based in
Auckland and currently networked intoTauranga ,Rotorua , Hawke's Bay and Wellington.Current Frequencies
Radio i, Easy Listening i and Viva
The History of Easy Mix dates as far back as the 1960s when a company called "Radio International" started Radio i in Auckland. The station started originally leasing air time on 1ZM as at this point the NZBC had a monopoly on the New Zealand airwaves preventing private broadcasters from operating. Radio i was granted a broadcasting licence in 1970, the same year
Radio Hauraki was granted the very first private commercial licence in New Zealand, Radio i originally broadcast in 1332AM in the Auckland region. When the station switched to FM in 1992 the name was changed to Easy Listening i98FM. In 1996 the station was sold toThe Radio Network . Easy Listening i broadcast in Hamilton on 97FM during the 1990s but this frequency today is used to broadcastNewstalk ZB into the area. Easy Listening i also broadcast into Christchuch on 94.5FM (during the mid-nineties) as a completely local station, this station was operated by C93FM Limited and was rebranded asLite FM in 1997 after C93FM Limited was sold toRadio Otago , today this station has once again been rebranded as The Breeze.Easy Listening i made a return to Christchurch in 2003 now broadcasting on 1593AM and now as the network based product instead of their own local product, the station also was networked into Dunedin in 2003 on 954AM. Both stations did not perform well and as a result were replaced with Coast in 2004.The Easy Listening i network was rebranded as Viva FM in 2005, and subsequently rebranded in August 2007 asEasy Mix . In 2008 Easy Mix began broadcasting in Wellington and Tauranga.External links
* [http://www.radionetwork.co.nz/Stations/EasyListeningI/ Radio Network's Information Site About Easy Listening i]
* [http://www.radionetwork.co.nz/Stations/Viva/ Radio Network's Information Site About Viva]
Wikimedia Foundation. 2010.
