Ernie Ball

Ernie Ball (1930 – September 9 2004) was an American entrepreneur, musician, and innovator, widely acclaimed as a revolutionary in the development of guitar-related products. He began as a club and local television musician and small business entrepreneur, building an international business in guitars and accessories that would eventually gross US$40 million a year.

Early years

Born Sherwood Roland Ball in Santa Monica, California, USA, “Ernie” Ball grew up in a musical family. His grandfather wrote the standard, When Irish Eyes Are Smiling [Music Trades, No. 9, Vol. 152; Pg. 177; ISSN: 0027-4488: Ernie Ball; Deaths; October 1, 2004] and his father was a car salesman who taught Hawaiian steel guitar on the side. [Guitar Pioneer Ernie Ball Dies At 74; Knight Ridder Tribune Business News, Pg. 1; September 10, 2004; Huff, Ryan] Although Ball initially picked up the steel at age nine to please his father, he became bored and gave it up. In his early teens he began to take a renewed interest in the instrument, practicing as many as three hours a day. Within a year he was a member of the Musicians Union. [ [http://www.ernieball.com/history/ Ernie Ball - History of Ernie Ball Strings and Music Man Guitars ] ]

Musician

While still in his early teens, Ball began playing professionally in South Central Los Angeles beer bars. By age 19 he joined the Tommy Duncan Band playing pedal steel guitar. Duncan, the former lead singer with Bob Wills and His Texas Playboys, took the band on tour through the Southwestern United States. During the Korean War, he did a tour of duty in the United States Air Force Band, playing guitar and bass drum. [Music Trades; October 1, 2004] After the military he returned to Los Angeles and continued playing in barrooms and lounges, until landing a job on the 1950s “Western Varieties” program at KTLA television. [Ball: SLO Man Made Name In Guitar Strings: 'Ernie' Ball Dies'; The San Luis Obispo Tribune, A-SECTION; Pg. A1; September 10, 2004] The position soon gained him wider recognition in the Los Angeles music scene and led to studio work and teaching jobs. [Music Trades]

Entrepreneur

Sometime in 1957 or 1958, Ball opened what was arguably the first music store in the United States to sell guitars exclusively, in Tarzana, California. [ernieball.com/hist] When music sales reps criticized him for refusing to sell drumsticks and other instruments equipment, Ball replied, “I just want to sell guitars.” He was repeatedly told that a guitar store would never be a success, but the words rang hollow as people began to come from miles around to visit the shop. [Ball: Slo Man Made Name In Guitar Strings; 'Ernie' Ball Dies; The San Luis Obispo Tribune, A-SECTION; Pg. A1; September 10 2004] Eventually, the products spawned from his company would sell in over 5,500 hundred stores and be exported to more than 70 countries of the world. [Guitar Pioneer; Knight Ridder September 10 2004]

"Slinkys"

With the guitar-based rock revival of the 1960s, Ball noticed that beginning students were having difficulty playing the bestselling Fender #100 medium gauge strings, particularly in holding down the 29-gauge third string. He approached the Fender company with the problem, suggesting a lighter gauge but was rebuffed. Ball convinced a string manufacturer to make him custom sets with a 24-gauge third string which he sold in his store. [ernieball.com] It was the beginning of the Ernie Ball brand. Located not far from Hollywood, the store began to attract a large patronage of professional musicians, including The Beach Boys, Merle Travis, and The Ventures. Ball began to notice a trend with players who were increasingly discarding the sixth string and adding a banjo first string, resulting in an overall lighter gauge set. Again, he contacted Fender with a suggestion for a lighter set and was turned down. This time he continued the quest with Gibson who scoffed at the idea. So, once again he ordered from the manufacturer naming the product the "Ernie Ball Slinky." [Music Trades, October 1 2004] Slinky strings traveled the country with the pro musicians who used them and before long, Ball was receiving mail orders from individuals and stores. Still not a string company, he ordered separate strings in various sizes and displayed them in a makeshift case allowing musicians to experiment in creating their own sets. It took off, and in 1967 he sold the store and moved his string business to Newport Beach, California. [ernieball.com]

Today, Ernie Ball Slinkys advertise the guitarists who use these strings on the packaging. A very small sampling of these guitarists includes: Eric Clapton, Jimmy Page, Janick Gers, Slash, Steve Vai, John Petrucci, Jeff Beck, Albert Lee, Buddy Guy, Angus Young, The Edge, Synyster Gates, John Mayer, James Hetfield, Kirk Hammett, Brad Paisley, John Fogerty,Dave Navarro and Charles Gallant.

Marketing innovation

Ernie Ball did not create anything new, he simply saw a demand and improved upon existing products and found ways to better fulfill market demands. [ernieball.com] By the early 1970s he took the company global establishing distributors in Europe and Asia. [Music Trades] Jimi Hendrix, Eric Clapton, and Pete Townshend and other rock icons were stringing up Slinkys, a trend that continues into the present, making Ernie Ball the second biggest string manufacturer in the country. He was unorthodox in his management methods, disregarding market surveys preferring to test products on in the marketplace to see if they would succeed. [Pioneer] He regarded profit-and-loss as necessary evils and trusted his instincts. In the early eighties the company bought the Music Man Company expanding into the production of high quality guitars, basses and amplifiers with Leo Fender making the instruments and Tom Walker building amps. [erinieball.com/history] He along with former Fender employee, George Fullerton, was instrumental in the development of the first modern acoustic bass guitar, introduced under the Earthwood brand in 1972. Although unsuccessful, surviving models are highly collectable. [ernieball.com/history] In 1985, the company was moved to a new facility in San Luis Obispo and remained there with all of it operations until early 2003, when the company relocated its string manufacturing to Southern California’s Riverside County. Under his leadership it grossed more than $40 million per annum. [SLO Man; Tribune, September 10 2004] The company established an annual Battle of the Bands contest and participated in other trade events nationwide. [ [http://www.battleofthebands.com/ Battle Of The Bands ] ]

Personal life

Ball had diverse interests including collecting cars, surfing and flying airplanes. He also authored a series of books and manuals on guitar playing. He was married and had three sons, Sherwood, David, and Sterling Ball, and a daughter, Nova. [SLO Man, September 10, 2004]

Death

Ball remained active in his company until his death forty-two years after its founding. He died from an ongoing, undisclosed illness on September 9 2004, leaving the business to his sons and other family members. He was buried near his home in San Luis Obispo, California. [Music Trades, October 1 2004]

See also

* Michael DeTemple

References

External links

* [http://www.ernieball.com/ Ernie Ball/Music Man Company]
* [http://www.battleofthebands.com/ Ernie Ball Battle of the Bands]
* [http://www.guitarplayer.com/story.asp?sectioncode=74&storycode=16918 Guitar Player story] Captured 7 April 2007