Magic 828

Magic 828

City of license	Leeds
Broadcast area	West Yorkshire
Slogan	"The Best of the 60s, 70s & more"
Frequency	828 kHz, DAB Digital Radio
Format	Oldies
Audience share	4.6% (June 2011, [1])
Owner	Bauer Radio
Website	magic828.co.uk

The Original Magic 828 Logo

Magic 828 is the AM sister service of Radio Aire and broadcasts to West Yorkshire on 828 kHz.

History

Magic 828's studios, shared with Radio Aire in Burley, Leeds.

Magic 828 began when Radio Aire split its AM & FM frequencies to form two different stations. It was launched by Roger Kirk at 8:28am on 17 July 1990 and the first song played was Magical Mystery Tour by The Beatles.

The station name was created by Bob Preedy who was a presenter on Radio Aire at the time.

Its first jingle package was produced by Century 21 and the voice-overs were voiced by John Myers.

The programmes between 6am and 1am were broadcast live from Studio 2 in Radio Aire and Magic 828's Burley Road studio complex in Leeds. The original weekday line-up was Roger Kirk (6am-9.30am), Ray Stroud (9.30am-1pm), The Magic Mix (1pm-2pm), Peter Tait (2pm-6pm), Nothing But The 60's (6pm-7pm), Mike Vitti (7pm-10pm), Alex Hall (10pm-1am) and The Superstation (1am-6am). A few months after Magic 828's launch, The Superstation closed, Andy Siddell took over evenings and Mike Vitti presented the new overnight programme, Nightflight. The Nightflight programme was simulcast on Aire FM & Magic 828 and broadcast between 1am & 6am from Studio 1 (the studio used for Aire FM). Local news during the early 90's was also simulcast on both stations, although Aire FM only took the first two minutes of the bulletin.

After Emap bought Radio Aire and Magic 828 in 1995, they began to roll the Magic brand out across the other AM stations in the group, creating Magic 1161 (Hull), Magic AM (Sheffield), Magic 1152 (Newcastle), Magic 1170 (Teesside), Magic 999 (Preston), Magic 1548 (Liverpool) and Magic 1152 (Manchester).

Programming

In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, and 7pm-6am. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.

In January 2003 after a sharp decline in listening, the station ceased networking with the London station Magic 105.4. At this point, a regional northern network was created with programmes broadcast from Magic 1152 in Newcastle. During networked hours, local adverts are aired, as well as local news on the hour.

In July 2006, more networking was introduced across the Northern Magic AM network. Only the 4 hour breakfast show between 06:00 and 10:00 is presented from the local studios, which is the legal minimum. Currently, Glenn Pinder is on weekday and Saturday Breakfast and Nick Babb is on Sunday Breakfast.

Imaging

The station presently uses very few sung idents, mostly they can be heard after the news each hour, these are produced by Steve England. The rest of the time, idents are in the form of Voice-overs which use the voice of Simon Ross and Vicki Archer

The current station logo is a "green blob" with Magic 828 medium wave inside.

Presenters

Weekdays

Glenn Pinder Nick Wright Dave Campbell

Richard Allen Steve Phillips Keith martin

Weekends

Nick Babb Dave Lee Travis Keith Martin

Steve Colman Vicki Archer

Former Presenters

Roger Kirk Ray Stroud Peter Tait Andy Siddell Alex Hall Johnny Moran Mike Vitti Kev Roberts Graham Thornton Steve Warren

Paul Stead Wayne Dutton Allan Hollings Brian Cooke Jason Cullen Sara Fellows Daragh Corcoran Paul Carrington Carl Kingston Sarah Griffiths

External links

• Magic 828 Website
• Magic Radio Website
• Aire & Magic Archive 1990-1999 (The history of Magic 828)