A/B testing

A/B testing

A/B testing (also known as split testing) is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages.

Significant improvements can be seen through testing elements like copy text, layouts, images and colors. However, not all elements produce the same improvements, and by looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest improvements. [ [http://www.wilsonweb.com/conversion/sumantra-landing-pages.htm WilsonWeb.com, "Conversion/Testing: 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages", by Sumantra Roy, 06/05/2007] ]

Employers of this A/B testing method will distribute multiple samples of a test, including the control, to see which single variable is most effective in increasing a response rate or other desired outcome. The test, in order to be effective, must reach an audience of a sufficient size that there is a reasonable chance of detecting a meaningful difference between the control and other tactics: see Statistical power.

This method is different than multivariate testing which applies statistical modeling which allows a tester to try multiple variables within the samples distributed.

ee also

Choice Modelling

Adaptive control

Multivariate testing

References

External Links

[http://20bits.com/2008/10/06/an-introduction-to-ab-testing/ An Introduction to A/B Testing]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Testing cosmetics on animals — is a form of animal testing, intended to ensure the safety and hypoallergenic properties of the products for use by humans. Because of the harm done to the animal subjects, this testing is opposed by animal rights activists and others, and is… …   Wikipedia

  • testing — test‧ing [ˈtestɪŋ] noun [uncountable] 1. the process of checking something to see if it works, if it is suitable etc: • The company specializes in software testing and software inspection. • All our desktop computers undergo rigorous testing. •… …   Financial and business terms

  • Testing (reduction des risques) — Testing (réduction des risques) Pour les articles homonymes, voir Testing. Testing est un anglicisme désignant une vérification rapide de la nature et de la pureté d une substance psychotrope illégale. Le testing ou contrôle rapide des produits… …   Wikipédia en Français

  • Testing — determination of one or more characteristics of an object of conformity assessment, according to a procedure (p. 4.2 ISO/IEC 17000:2004). Источник …   Словарь-справочник терминов нормативно-технической документации

  • Testing means — technical device (hardware), substance and (or) material for testing [5]. Источник …   Словарь-справочник терминов нормативно-технической документации

  • Testing — Test ing, n. 1. The act of testing or proving; trial; proof. [1913 Webster] 2. (Metal.) The operation of refining gold or silver in a test, or cupel; cupellation. [1913 Webster] {Testing machine} (Engin.), a machine used in the determination of… …   The Collaborative International Dictionary of English

  • Testing machine — Testing Test ing, n. 1. The act of testing or proving; trial; proof. [1913 Webster] 2. (Metal.) The operation of refining gold or silver in a test, or cupel; cupellation. [1913 Webster] {Testing machine} (Engin.), a machine used in the… …   The Collaborative International Dictionary of English

  • Testing, anonymous — Testing in which no name or other means is used to identify the person tested. There is total anonymity. For example, the State of Florida requires that each county have a site for anonymous HIV testing …   Medical dictionary

  • testing ground — n 1.) a place where machines, cars etc are tested to see if they work properly 2.) a situation or problem in which you can try new ideas and methods to see if they work ▪ Eastern Europe has become a testing ground for high speed privatization …   Dictionary of contemporary English

  • testing ground — testing ,ground noun count a place or situation used for testing ideas, products, or weapons …   Usage of the words and phrases in modern English

  • Testing Recall About Strange Happenings — (TRASH) is a quizbowl format, similar to College Bowl or NAQT, played in the United States and Canada. Teams of up to four players meet at tournaments to compete against each other, answering questions about pop culture and sports. The name is a… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”