Post Cereals

Post Cereals

company_name = Post, Inc.
company_type = Subsidiary of Ralcorp []
company_slogan =
foundation = 1895
location = Battle Creek, Michigan
key_people = C. W. Post
industry = Food processing
products = Breakfast cereals, Cereal bars
revenue =
homepage = [ Official Site]

Post Cereals (formerly Postum Cereals) was founded by C. W. Post. It began in 1895 with the first Postum, a "cereal beverage", developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897.

The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris Companies in 1985.

In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987 to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.

On November 15, 2007 Kraft announced it will spin off Post Cereals and merge that business with Ralcorp Holdings. cite web |url= |title=Kraft Foods to Merge Its Post Cereals Business With Ralcorp |accessdate=2007-11-15 |format= |work= |publisher=Kraft Foods ] That merger was completed August 4, 2008.Cite web
title=Ralcorp Announces Completion of Post Cereals Merger
publisher=Ralcorp Holdings, Inc.

Cereal brands - Present Cereals

*100% Bran
*Banana Nut Crunch
*Blueberry Morning
*Cocoa Pebbles
*Cranberry Almond Crunch
*Dino S'mores Pebbles
*Fruity Pebbles
*Golden Crisp
*Grape Nut O's
*Grape Nuts
*Grape Nuts Flakes
*Great Grains
*Honey Bunches of Oats
*Live Active
*Maple Pecan Crunch
*Marshmallow Alpha-Bits
*Oat Flakes
*Post Toasties
*Raisin Bran
*Shredded Wheat
*Sugar Coated Corn Flakes
*Sugar Crisp
*Trail Mix Crunch
*Waffle Crisp

Discontinued Cereals

*Fruit & Bran (formerly Fruit & Fiber)
*Crispy Critters
*C.W. Post (granola cereal, discontinued 1994)
*Fruit Wheats (Shredded Wheat variant, discontinued 1990)
*Rice Krinkles
*Post Oat Flakes
*Oreo O's
*TEAM Flakes

See also

*C.W. Post

External links

* [ Official Site]
* [ Official Post Site for Kids]
* [ "Post" Cereals]


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  • Post, C W — ▪ American industrialist born Oct. 26, 1854, Springfield, Ill., U.S. died May 9, 1914, Santa Barbara, Calif.       American manufacturer noted for his development of breakfast cereals.       Post grew up in Illinois. His first job, as a traveling …   Universalium

  • Post, C(harles) W(illiam) — born Oct. 26, 1854, Springfield, Ill., U.S. died May 9, 1914, Santa Barbara, Calif. U.S. manufacturer of breakfast cereals. In the 1880s Post became a patient of John H. Kellogg at a health sanitarium in Battle Creek, Mich., where he became… …   Universalium

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  • Marjorie Merriweather Post — Marjorie Merriweather Post, 1942 Marjorie Merriweather Post (* 15. März 1887 in Springfield (Illinois); † 12. September 1973) war Inhaberin von General Foods und Kunstsammlerin. Mit ihrem geschätzten Vermögen von 250 Millionen US Dollar zählte …   Deutsch Wikipedia

  • C. W. Post — noun United States manufacturer of breakfast cereals and Postum (1854 1914) • Syn: ↑Post, ↑Charles William Post • Instance Hypernyms: ↑food manufacturer …   Useful english dictionary

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  • Pebbles cereal — Fruity Pebbles Fruity Pebbles and Cocoa Pebbles are brands of breakfast cereal introduced by Post Cereals in 1971[1] featuring characters from the animated series The Flintstones. Cocoa Pebbles contains chocolate flavored crisp rice cereal bits,… …   Wikipedia

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