Paddle Pop

Paddle Pop

A Paddle Pop is a milk-based frozen dairy snack made by Streets in Australia. It is held for eating by a wooden stick which protrudes at the base and is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stick [ [http://www.kidsdomain.com/craft/popstar.html kidsdomain Paddle Pop stick art] ] [ [http://www.artistshelpingchildren.org/popsiclesticksartscraftsideascraftstickskids.html artistshelpingchildren paddlepop art suggestions] ] or craft stick [ [http://www.steakout.com.au/index.php?id=662 Product page for a craft store selling paddle pop sticks] ] ). The brand has a mascot known as the Paddle Pop lion who appears on the product wrapper.

From its launch in 1953 by Ronald Street, [http://www.streets.com.au/ Streets Icecream website] ] the popularity of Paddle Pops mean that it is one of the best known brands in Australia. [http://www.newstext.com.au/docs/AUS/2004/get.jsp?docid=AUS-20040213-1-014-4440401V1@NAT-NEWS-2004-2003 Paddle Pop still cool and popular at 50] ] It is Streets Icecream's biggest volume item [http://www.newstext.com.au/docs/AUS/2004/get.jsp?docid=AUS-20040212-1-017-4379594V1@NAT-NEWS-2004-2003 Paddle Pop Lion's still a cool cat at 50] ] with $70 million annual turnover. [ [http://www.newstext.com.au/docs/AUS/2005/get.jsp?docid=AUS-20050118-1-020-4448952V23@NAT-NEWS-2006-2005 Why ice cream's back in flavour] ]

History

Launched to the public in 1953 [ [http://www.lovemarks.com/nomination/3213 lovemarks entry on paddle pops] ] the brand had a 50 year anniversary in 2004 at which point it was one of the best known brands in Australia.In 2005 there was a spin off product which was the Paddle Pop flavour in a dairy snack form. [ [http://www.ferret.com.au/articles/2a/0c03082a.asp Paddle Pops in dairy snack format] ]

ales

Over 97 million Paddle Pops are sold and eaten worldwide each year. [http://www.unilever.com.au/ourbrands/brandfaqs/streetsfaq.asp Streets FAQ on Unilever site] ]

Product Information

Over 100 flavours of Paddle Pop have been sold.

Current flavours are [ [http://www.lovemarks.com/nomination/3213 Lovemarks: Streets Paddle Pop (Nomination) ] ] :
* Rainbow
* Chocolate
* Banana
* Caramel

Previous limited edition flavours have included "Mud Puddle" (Vanilla with chocolate sauce centre), Choc-Mint and Coffee

References


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