The Action Design

Infobox musical artist
Name = The Action Design


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Origin = Petaluma, California
Genre = Punk rock Indie
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Label = Your New Boyfriend Popsmear Records
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Current_members = Emily Whitehurst Jake Krohn Jaycen Mckissick Matt Mckenzie
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The Action Design was formed after the break up of the former punk band Tsunami Bomb. Emily Whitehurst and Matt McKenzie came together to produce a new band, self described as "a refreshing mix of the band's punk rock roots infused with hard hitting dance rhythms and catchy bass lines wrought with think memorable vocal hooks".

While the original line-up consisted of McKenzie, Whitehurst and drummer Brett Friesen; Brett was replaced shorty after the release of their first EP at the end of 2006. Taking over drumming duties would be Jake Krohn formerly of The Rum Diary, also added to The Action Design crew would be Jaycen McKissick formerly of Pipedown on guitar. With the addition of Krohn and McKissick, tAD would complete their lineup. In order to begin touring and playing shows as soon as possible, they enlisted Bobby from the band Kiev to fill in on keyboards for their first tour as a band on the 2007 Warped Tour. The band later began playing their set as a foursome without Bobby who returned to his work with his band. Each band member began pulling double duty; picking up the keyboard parts on their respective instruments. tAD released a limited edition EP with only 1000 pressings in the fall of 2006 and quickly sold out without having played a single show. This version of the EP was recorded when the band was still a three piece and did not feature much guitar work (if any on most of the recordings). It also contained the song "Move On" which was later omitted from the PopSmear released version of the E.P. "Into A Sound". This original pressing was completely self released by the band and all of the artwork was hand printed and numbered by the band.

Almost eight months later came the new EP, with a new added cover and insert art. Along with the change in visual appearance the EP adds two new songs written with new drummer Jake Krohn and added guitar work to the previously recorded songs by guitarist Jaycen McKissick.Drums on tracks 1,3,4,6 by Brett Friesen

After the September 11, 2007 release of "Into A Sound", the band embarked on their first full coast to coast US tour; booked completely on their own without an agent. After the tour came to an end in December 2007, the band returned to San Francisco where they began making plans for 2008; which include a new release, extensive touring and a new music video for the song Connect/Disconnect. You can get up to date information about the band as well as tour dates at the bands Myspace.

The Action Design's music video for "Connect/Dissconnect" was directed by up and coming music video director Djay Brawner.

External links

* [http://www.theactiondesign.com Official Website]
* [http://www.myspace.com/theactiondesign Myspace profile]