Corey McPherson Nash

Corey McPherson Nash (CMN) is a branding and design firm based in Watertown, Massachusetts.

Overview

Corey McPherson Nash (CMN), a national branding and design firm, sells its services across a wide variety of print, interactive communications and social media outlets. Founded more than 25 years ago by Scott Nash, Michael McPherson and the late designer Tom Corey.

Corey McPherson Nash is led by partners Chris Klaehn, Michael McPherson and Andrea Naddaff.

Expertise

CMN's offerings include:

Branding – Brand strategy, positioning, messaging, naming and tagline development

Broadcast Design - ID's, bumpers, network branding, opens & closes, menus, promos, intersitials

Identity – Corporate identity systems, logos, graphic standards manuals

Print – Brochure and literature systems, marketing and sales collateral, direct mail

Interactive – Websites, intranets, extranets, direct response

Social Media – Branding strategies across blogs, social networking sites, online communities

CMN's industry focus areas include education, emerging business, cultural institutions, healthcare, not for profit and professional services.

Clients

CMN's client list has included:

• OXFAM America,
• Nickelodeon (logo, interstitials and style guide)
• FX (channel launch),
• MTV (style guide)
• Radio Disney (branding)
• Nick at Nite (logo and website)
• Boston Pops Orchestra (branding)
• Cartoon Network (channel launch)
• Cinemax (total package)
• 13th Street (total package)
• Noggin (channel launch)
• ZDTV (show opens)
• UK Gold (logo and show opens)
• ABC (total package)
• Comedy Central (logo and show open)
• Oxygen (network ID's)
• Channel V (network ID's)
• Clear Channel Communications
• Harvard University
• Warner Channel (logo and show open)
• Museum of Science, Boston
• MIT,
• Tuck School of Business
• Capgemini,
• BBN Technologies,
• Upromise,
• TripAdvisor,
• Transform Pharmaceuticals (a subsidiary of Johnson & Johnson), \
• Children's Hospital Boston,
• Dana-Farber Cancer Institute,
• Rowland Reading Foundation (founded by Pleasant Rowland, creator of the American Girl Collection), *
• Harvard Business School Publishing.^{[citation needed]}

CMN was appointed as iRobot's brand agency in 2008.^[1]

Awards

CMN's work has been recognized by the American Institute of Graphic Arts, American Corporate Identity Award, Council for the Advancement and Support of Education, Communication Arts, HOW Magazine International Design Annual and Print magazine.^{[citation needed]}

Notes

1. ^ "iRobot hires CMN for branding." Boston Business Journal. Accessed on April 18, 2008.

External links

• Corey McPherson Nash's official website
• Facebook
• CMN Makes Waves for Harbor Islands
• CMN Stresses Cambridge School's Culture
• Corey McPherson Nash snags OnForce Web site contract
• iRobot hires Watertown branding firm