BCBG

BCBG could refer to:
* the French acronym bon chic bon genre or ("good style, good class");
* a women's clothing line; see Max Azria.BCBG is a term originating from the Lyonnais region of France where the style has tended to be more conservative and preppy compared with the more avant-garde styles of Paris. This is in contrast to the women's clothing line from Max Azria. The term BCBG is not necessarily construed as a compliment, since it has connotations of elitist snobbery, particularly when applied to young women. Consequently, the joke is often made that BCBG means "beau cul, belle gueule" (or, roughly, "nice ass, beautiful face" - though gueule is more literally translated as muzzle or snout, and is thus more insulting).

A guide exists to BCBG style, equivalent to (and modelled on) the "Official Sloane Ranger Handbook".