Tourism Malaysia

Tourism Malaysia or Malaysia Tourism Promotion Board (MTPB) is an agency under the Ministry of Tourism, Malaysia.

Tourism Malaysia or formerly known as the Tourist Development Corporation of Malaysia (TDC), was established on 10 August, 1972. It was then under the former Ministry of Trade and Industry.

History

On 20 May, 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.

Tourism Malaysia has grown by leaps and bounds with its focus on promoting Malaysia at the domestic and international levels. It aims to market Malaysia as a premier destination of excellence in the region. Its vision is to make the tourism industry a prime contributor to the socio-economic development of the nation.

With the growth of world tourism and Malaysia's potential as a tourism destination, has contributed to the change and focus in the country's tourism sector. It has helped generate substantive foreign exchange earnings and employment. Tourism Malaysia now has 34 overseas and 11 marketing representative offices.

Promotional efforts

In September 2006, Tourism Malaysia signed a £2 million deal with Manchester United in an effort to promote Visit Malaysia Year 2007. Prior to that, Tourism Malaysia had a deal with Chelsea F.C.. The success of the Visit Malaysia Year 2007, a celebration of Malaysia's diverse cultures, beautiful holiday locations and unique attractions has helped propel the country to the forefront in tourism.

In 2010 Tourism Malaysia announced that it would be making greater efforts to attract New Zealanders. "Initiatives include a greater focus on ecotourism, major cultural events and activities for young urban professionals. Family-friendly destinations, wellness activities, value for money and a safe, clean environment are some the key drivers of this market," said Ng. ^[1]

The government has started a campaign called "1Malaysia Green, 1Malaysia Clean" in order to let tour operators and travelers understand the need to protect nature areas while promoting eco-tourism.^[1]

Leadership

As of August 2010 Dato' Sri Dr. Ng Yen Yen is the Minister of Tourism and Azizan Noordin is Acting Director-General of Tourism Malaysia. ^[2]

References

1. ^ ^{a b} Tourism Malaysia Develops Unique Products To Woo Kiwis, Bernama, 20 August 2010
2. ^ Azizan is Tourism Malaysia acting D-G, Bernama, 20 August 2010

External links

• Tourism Malaysia
• Ministry of Tourism Malaysia