- ViTrue, Inc.
ViTrue Inc. was founded in
Atlanta in May2006 by formerTandberg Television President, Reggie Bradford with venture capital from General Catalyst partners [ [http://www.generalcatalyst.com/news/view/906 Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches ViTrue, Inc.: World’s First User Created Advertising Platform] May 8, 2006] . ViTrue has since taken funding from Turner Broadcasting, Comcast, andangel investor ,Ron Conway . ViTrue provides technology for, and hosts user-generated (UG) video in the form of contests and video community sites meant to promote “brand engagement.” [ [http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/ ViTrue: User Generated Ad Video Gets New Investors] TechCrunch, November, 27, 2006.]ViTrue acquired
Sharkle in May 2006. [ [http://www.dmwmedia.com/tags/sharkle-com User-Created Ad Technology Developer Vitrue Raises $2.2 Million] Digital Media Wire, May 8, 2006.]ViTrue hired
Scott Swanson in September 2006. [ [http://www.redorbit.com/news/technology/645083/vitrue_adds_online_advertising_veteran_scott_swanson_to_management_team/index.html ViTrue Adds Online Advertising Veteran, Scott Swanson, to Management Team] RedOrbit Breaking News, September 5, 2006.]References
External links
* [http://www.vitrue.com/ ViTrue]
* [http://www.sharkle.com Sharkle]
* [http://www.webpronews.com/topnews/2007/03/02/vitrue-chips-away-with-online-video-community ViTrue Chips Away With Online Video Community] WebPro News, March 2, 2007.
* [http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=54930&Nid=27147&p=362393 VH1 Launches UGC Push] Online Media Daily, Feb 2, 2007.
* [http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=43092 Marketers Tap Into User-Generated Ads, Plan To Take Them Offline] , Media Daily News, May 8, 2006.
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