Location intelligence

Location intelligence

Location Intelligence is the capacity to organize and understand complex phenomena through the use of geographic relationships inherent in all information. By combining geographic- and location-related data with other business data, organizations can gain critical insights, make better decisions and optimize important processes and applications. Location Intelligence offers organizations opportunities to streamline their business processes and customer relationships to improve performance and results.

Location Intelligence tools leverage a variety of data sources including aerial maps, geographic information systems (GIS), consumer demographics as well as a user’s own customer records. Popularized by business to consumer (B2C) applications, location Intelligence is experiencing rapid acceptance as there is confirmation that the value of location intelligence may be regulated by established laws and ethics depending on the specific geographic entities and scale under which they are scrutinized. Platform integration is another factor contributing to the growth, as companies can now integrate Location Intelligence directly into business operations.

The term Location Intelligence is often used to describe tools and data employed to geographically “map” information. These mapping applications can transform large amounts of data into color-coded visual representations that make it easy to see trends and generate meaningful intelligence. The creation of location intelligence is directed by domain knowledge, formal frameworks, and a focus on decision support.

Location Intelligence is also used to describe the integration of a geographical component into Business Intelligence processes and tools, often incorporating Spatial Database and spatial OLAP tools.

Commercial Applications

Today, Location Intelligence is used by a broad range of industries to improve overall business results. Applications include:
* Communications & Telecom: Network planning and design, boundary identification, identifying new customer markets.
* Financial Services: Optimize branch locations, market analysis, share of wallet and cross-sell activities, mergers & acquisitions, industry sector analysis, risk management.
* Government: Census updates, law enforcement crime analysis, emergency response, environmental and land management, elections redistricting, tax jurisdiction assignment, urban planning.
* Healthcare: Site selection, market segmentation, network analysis, growth assessments.
* Hotels & Restaurants: Customer profile analysis, site selection, target marketing, expansion planning.
* Insurance: Address validation, underwriting and risk management, claims management, marketing and sales analysis, market penetration studies.
* Media: Target market identification, subscriber demographics, media planning.
* Real Estate: Site reports, comprehensive site analysis, retail modeling, presentation quality maps.
* Retail: Site selection, maximize per-store sales, identify under-performing stores, market analysis.

References

* [http://www.intelligententerprise.com Veneta Research. Geographical Context Spurs Innovation.]

External links

* [http://forms.dmtispatial.com/content/locationintelligence Whitepaper: Transforming Location Intelligence into Profit ]
* [http://gw.vtrenz.net/?LBHY799TTD=clicksrc:location57 White Paper: Location Intelligence: The New Geography of Business.]
* [http://www.directionsmag.com/article.php?article_id=2351 Moving from Enterprise Location Data to Location Intelligence, Part 1] - Directions Magazine discussion on utilizing location information within your database.
* [http://www.directionsmag.com/article.php?article_id=2352&trv=1 Moving from Enterprise Location Data to Location Intelligence, Part 2] - Part 2 of above discussion.

See also

*Business Intelligence
*OLAP
*Spatial Database


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