Disney Consumer Products

Disney Consumer Products

Disney Consumer Products (DCP) is a division of The Walt Disney Company that engages in merchandizing of the Disney brand and Disney properties, including Disney movies and The Disney Channel television shows. Its merchandise includes apparel, toys, home décor, books, magazines, interactive games, food and beverages, stationery, electronics, and animation art. The Disney Store, which first opened in 1987, also falls under DCP. Disney is the world's largest licensor with global retail sales of $23 billion for 2006.[citation needed]

Revenue

Merchandise reaches more than 90 countries yearly and generated an estimated $26 billion at retail in 2007.[citation needed]

Leadership

  • Robert Chapek, President
  • Anne Gates, Executive Vice President and Chief Financial Officer

External links


Wikimedia Foundation. 2010.

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