Andy Mooney

Andrew "Andy" P. Mooney is the chairman of Disney Consumer Products (DCP). Mooney was named chairman of DCP in May 2003 after having served as its president since joining The Walt Disney Company in December 1999. Mooney oversees the worldwide day-to-day operations of DCP, which extends the rich Disney entertainment experience to a broad selection of merchandise ranging from toys, apparel, home décor and books to interactive games, food and beverages, electronics and fine art.

Vertical businesses under Mooney's leadership and the DCP umbrella are The Baby Einstein Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store.

Extensive press coverage indicates Mooney has turned around DCP's business through a variety of initiatives. Reports focus on how he and his team have strengthened the Disney brand at the retail level, encouraged product innovation in the licensing business, and developed strong relationships with many of the world's largest and most trusted retailers including Wal-Mart, Target, Sears/Kmart, and Costco.

Mooney has also been credited with pioneering the $3.4 billion¹ Disney Princess franchise, an idea that Mooney says struck him at a Disney on Ice performance a few years ago. In Spring 2007, Mooney appeared on news segments and was quoted in numerous publications covering the latest upmarket franchise opportunity for Disney Princess -- Disney wedding gowns.

Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.

A native of Whitburn, Scotland, Mooney holds an Accounting Certificate in the United Kingdom.

¹ From October 2006, License! Global magazine

External links

* [http://www.disneyconsumerproducts.com DisneyConsumerProducts.com]
* [http://abcnews.go.com/GMA/Health/story?id=3065469&page=1 ABC News - "What's Wrong With Being a Princess?"]
* [http://abcnews.go.com/Entertainment/wireStory?id=3049056 Associated Press - "Disney Offers Princess Gowns to Brides"]
* [http://www.latimes.com/business/la-fi-couture19jun19,0,3673460.story?coll=la-home-center Los Angeles Times - "Disney seeks high-end cachet"]

Sources

* [https://licensing.disney.com/Home/display.jsp?contentId=dcp_home_executives_andy_mooney&forPrint=false&language=en&preview=false&region=0 Official Executive Bio]
* [http://www.licensemag.com/licensemag/article/articleDetail.jsp?id=377463&searchString=andy%20mooney License! Global magazine - "Mooney's Kingdom"]