Wrapped (magazine)

Wrapped is the only alternative lifestyle magazine from Africa that caters for the entire LGBT community and is not gender-dominated.

Originally launched in 2004. Ladies And Ladders purchased the magazine early in 2006. Marie Gregory, owner and publisher originally form the UK, employed Albert Lotter, as Editor and with complete control over the magazine's direction and editorial drive.

During this period, Wrapped acquired a finalist position in the 2006 Nedbank Art's and Culture Trust Awards, for its contribution to culture in South Africa.

The magazine has been actively involved in various awareness projects, as well as charity campaigns. With the annual Sisters With Blisters walk (money donated for abused women and children) the magazine took part in walking three kilometres in high heels. Even sporty and muscular Albert Lotter participated in a pair of green-turquoise stiletto heels. When interviewed as to why he took part, he said "It's abusing yourself for women and kids who suffer, except this is self inflicted. I will probably have blisters on my blisters after this."Fact|date=June 2007

The editor is a known activist and charity supporter, he has often donated money to worthy causes all over South Africa. This a trademark of the magazine.

Wrapped is headquartered in Pretoria, with international distribution points.

The magazine title was bought over by Spacegrow Investment Holdings LTD in May 2007.Morne EbersohnMorne Ebersohn assumed the role of publisher from Edition 12 of the magazine. Under his direction, the magazine has been repackaged to cater to the 25-35 year old gay man living in metropolitan areas. The magazine became the first South African Gay Lifestyle magazine to advertise on television, radio, cinema and the internet.

First Gay Publication which is Audit Bureau of Circulation CertifiedWrapped became the first gay publication in South Africa to become Audit Bureau of Circulation (ABC) certified.

Advertising SupportAdvertising support for the magazine has increased since the magazine was repackaged to become a truly lifestyle magazine.

Wrapped TV was launched as a new brand in March 2008. The Wrapped TV Channel which is run on the YouTube platform will give viewers a behind the scene view of what happens at Wrapped Magazine.

External links

* [http://www.wrappedmag.com/ Official website]