Home Made Simple

Home Made Simple

Home Made Simple is a monthly email newsletter, website and television show that features helpful tips, advice and ideas for the home. It is supported by the Procter & Gamble brands Mr. Clean, Febreze, Dawn, Cascade and Swiffer.

"Home Made Simple" is what marketers call a cohort site [ [http://www.forrester.com/Research/Document/Excerpt/0,7211,40756,00.html Forrester.com] ] , a website that promotes a product or multiple products by providing helpful information, like recipes and tips, not solely advertising and marketing messages.

Newsletter and website

"Home Made Simple" began in 2000 as an email newsletter and website offering simple, creative ideas for their homes. [ [http://www.mma-net.org/publications/publications.asp?PubIssueID=314#8 MMA Net] ] The newsletter is updated monthly with articles in the following categories:

*Organized Life — home organization.
*Celebrate Living — home entertaining.
*Clever Kitchen — simple recipes and kitchen ideas.
*Outside Pleasures — decorating ideas and activities for the outdoors.
*Easy Décor — interior decorating tips and advice.
*Home Mavens — projects for a group of friends to do together.

Each article also includes songs from Julie’s Jukebox, an online music store. Visitors can purchase individual songs or “showcases,” a playlist of songs that share the same theme as the article.

In December 2007 Home Made Simple partnered with Ripple 6 to offer visitors an opportunity to engage with each other through a community feature. Visitors can post their own thoughts or respond to ideas from others.

The newsletter also includes product news, sweepstakes and coupon offers from the sponsoring brands.

TV show

In the summer of 2006 the "Home Made Simple" TV show debuted on the US cable network TLC. [ [http://www.worldscreen.com/print.php?filename=tlc50106.htm Worldscreen.com] ] . It is a weekly home improvement reality show based on the Home Made Simple newsletter/website.

The hosts of the show, Patrick Brown,Wanda Colon are called the “Home Mavens”. [ [http://tlc.discovery.com/fansites/homemadesimple/bios.html Discovery.com] ]

The featured guest of each week’s show is nominated by their friends on the "Home Made Simple" website. Then the friends help the featured guest with some projects in their home, with guidance from the hosts.

Common projects on the show are easy meals, minor fix-its, room organization and interior decorating. The Home Mavens share expert tips in each episode.

Products from Mr. Clean, Febreze, Dawn, Cascade and Swiffer, the sponsoring brands, are used throughout the show.

References

External links

* [http://www.homemadesimple.com/ Official site]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Simple Minds — performing in Oslo, Norway in February 2006 Background information Origin Glasgow, Scotland …   Wikipedia

  • Home automation — is the residential extension of building automation . It is automation of the home, housework or household activity. Home automation may include centralized control of lighting, HVAC (heating, ventilation and air conditioning), appliances, and… …   Wikipedia

  • Home Place, Kelling — Home Place, Kelling, also called Voewood is a house (1903 5) by Edward Schroeder Prior, near Holt, Norfolk, UK . Home Place is perhaps one of the greatest achievements of house design of the Arts and Crafts Movement. More than almost any other… …   Wikipedia

  • Home fries — or cottage fries are a type of basic potato dish made by pan or skillet frying diced, chunked, wedged or sliced potatoes (sometimes unpeeled) that have been par cooked by boiling, baking, steaming, or microwaving. The potatoes are cooled between… …   Wikipedia

  • Simple Gifts — is an 1848 Shaker song by Elder Joseph Brackett.It has endured many inaccurate descriptions. Though often classified as an anonymous Shaker hymn or as a work song, it is better classified as a dance song.The composerElder Joseph Brackett was born …   Wikipedia

  • home|spun — «HOHM SPUHN», adjective, noun. –adj. 1. spun or made at home: »homespun yarn. 2. made of homespun cloth. 3. Figurative. not polished; plain; simple: »homespun manners. SYNONYM(S): unsophisticated, unvarnished, homely, unpolished, rud …   Useful english dictionary

  • Home repair — involves the diagnosis and resolution of problems in a home, and is related to home maintenance to avoid such problems. Many types of repairs are Do it yourself (DIY) projects, while others may be so complicated, time consuming or risky as to… …   Wikipedia

  • Home sign — (or kitchen sign) is the gestural communication system developed by a deaf child who lacks input from a language model in the family. This is a common experience for deaf children with hearing parents who are isolated from a sign language… …   Wikipedia

  • Home Guard (Denmark) — Danish Home Guard Hjemmeværnet Logo of Hjemmeværnet Founded April 1st 1949 Country …   Wikipedia

  • Simple living — Mohandas Gandhi spinning yarn in 1942. Gandhi believed in a life of simplicity and self sufficiency. Simple living encompasses a number of different voluntary practices to simplify one s lifestyle. These may include reducing one s possessions or… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”