Piccadilly Magic 1152

"NB Piccadilly Radio re-directs here. See also Key 103"Infobox Radio Station
name = Piccadilly Magic 1152
city = Manchester
area = Greater Manchester
branding =
slogan = Best of the 60's, 70's and more!
airdate = 2 April 1974
frequency = 1152 kHz, DAB, [http://www.txradica.net/emap.php?c=magic1152-32&.wvx= Online]
share = 1.6%
share as of = March 2008
share source = [http://www.rajar.co.uk/listening/quarterly_listening.php]
format = Oldies
power =
erp =
class =
callsign_meaning =
owner = Bauer Radio
website = [http://www.manchestersmagic.co.uk/ www.manchestersmagic.co.uk]

Piccadilly Magic 1152 (also known simply as Magic 1152), began broadcasting as Piccadilly Radio, which was Manchester's first commercial radio station.

Early Years

It began broadcasting on 2 April 1974 as Piccadilly Radio on 261m (1151kHz then) AM/MW and on 97MHz FM. The station is named after Piccadilly Gardens in Manchester, and Piccadilly Plaza was home to the station's first studios until 1996, when Piccadilly 1152 and Key 103 were relocated to the Castlefield area of Manchester.

Many of Britain's famous presenters started their careers at Piccadilly, including Chris Evans,Mike Sweeney, Steve Penk, Jeff Cooper, James H Reeve, Andy Peebles, Gary Davies, Tim Grundy, Timmy Mallett, Pete Mitchell, Geoff Lloyd, Mark Radcliffe and James Stannage.

FM/MW Split

Piccadilly Radio split into two services in 1988, with Key 103 broadcast on FM with a contemporary format, while Piccadilly Gold broadcast on AM with a Gold format. In the mid-1990s Piccadilly Gold became Piccadilly 1152 as the playlist moves away from "golden oldies" to a mix of classic and current easy-listening music. The late-night phone in with James Stannage became the most listened-to talk show outside London, whilst the Dave Ward and Umberto breakfast show helped the station to become one of the biggest broadcasting on AM.

In 1994, a rival station, Fortune 1458 (later renamed 1458 Lite AM, today broadcasting as 1458 Capital Gold) commenced on the old BBC GMR AM frequency. Despite heavy marketing, and many ex-Piccadilly presenters on the new station, Piccadily 1152 remained Manchester's most popular station, other than sister station Key 103, until the late 1990s when new smaller FM licences in Oldham, Warrington and Bury began to erode away Piccadilly's audience base. Clearly, a better quality of signal on FM was a major factor in Piccadilly 1152's audience decline.

Magic 1152

In 1994, Piccadilly (Key 103/Piccadilly 1152) were part of the Transworld radio group, which was bought by present owners Bauer Radio (then EMAP). In 1999/2000 the parent company EMAP re-branded the station as Magic 1152, to fall in-line with the other 9 Magic Radio stations they owned across London and the north of England. The idea of a "Magic brand" of stations was seen to be beneficial when selling air time to national advertisers. This change in name also coincided with the 25th birthday of Piccadilly Radio. The station was branded as "Piccadily 1152 - the magic of Manchester" during the transition

Except for a short spell in 2000 (when Key 103 was briefly renamed Piccadilly Key 103), the name Piccadilly disappeared from the airwaves.

In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes. Magic 1152, in line with the other 7 Magic AM stations in northern England, began networking 10am-2pm, and 7pm-6am with the London station Magic 105.4 providing the programmes - during these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.

In January 2003 after a sharp decline in listening, the station ceased networking with the London station, Magic 105.4, and a regional northern network was created with Magic 1152 at the hub at the weekend and the Newcastle station of the same name during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour.

Present day

Since Easter 2004, the station has once again begun to be referred to as Piccadilly Magic 1152 in recognition of 30 years on-air. This also coincided with a new breakfast show. News is broadcast locally from 6am to 7pm with IRN national news featuring on the hour between 7pm and 5am. Piccadilly Magic 1152 is the official station of Manchester City Football Club, and broadcasts commentary of all home and away matches. Both Key 103 and Piccadilly Magic 1152 support and run funding events for the "Manchester Kids" charity, which aims to improve the lives of deprived children in Manchester.

The station is based in the Castlefield area of Manchester, in Castle Quay.

From 25th June 2007, Ian Roberts will return to Magic 1152 to present the breakfast show in replace of MacDonald and Maguire who have moved on to present the late night show (10pm to 1am) on Key 103.

Current weekday programmes:

Ian Roberts at breakfast, Nick Wright, Andy Siddell, Richard Allen, Magic Moments with Norman Ashley

Only the breakfast show is presented locally. The remainder of programmes come from the Magic Gold Network. Dave Ellis presents weekend breakfast, also Programmes Manager of Magic 1152 & Key 103

External links

* [http://www.piccadillyradio.co.uk Piccadilly Radio heritage website]
* [http://www.manchestersmagic.co.uk Magic 1152 Website]
* [http://www.txradica.net/emap.php?c=magic1152-32&.wvx= Listen Live to Magic 1152]