Buffalo Rock

Buffalo Rock Company

Type	Private
Industry	Beverages
Founded	1901
Headquarters	Birmingham, Alabama, USA
Key people	James C. Lee III, President and Chief Executive Officer Roger Barker, Chief Financial Officer
Products	PepsiCo Products Food services
Revenue	$575 million USD (2005)
Employees	2,700 (2005)
Website	http://www.buffalorock.com/

Buffalo Rock Company is an independent Pepsi bottler based in Birmingham, Alabama, and founded in 1901. In addition to bottling Pepsi products, the company produced Grapico in 1981, a grape tasting soft drink, and a ginger ale under its own brand name.

Buffalo Rock ginger ale is considerably darker in color and has a stronger ginger content than is customary. Some customers use the term "ginger cola" to describe the taste. Buffalo Rock and Grapico are sold throughout Alabama, parts of Georgia and the panhandle of Florida.

In 2005, Buffalo Rock came out with Dr. Wham. Dr. Wham is sold in Buffalo Rock markets where the company does not have the territorial rights to sell Dr Pepper, including markets such as Huntsville, Alabama, Montgomery, Alabama, Columbus, Georgia, and Pensacola, Florida. A complete listing of markets that carry Dr. Wham is on the Buffalo Rock website.

Classic logo of the Buffalo Rock Company

External links

• Buffalo Rock website
• Buffalo Rock Ginger Ale on BhamWiki.com