Give a little nibble

Give a little nibble

In May 1987, Wendy's International followed up the "Where's the Beef?" campaign with the US television commercial "Give a little Nibble". The tag line was to be a catchy phrase that would capture the attention of consumers and help make Wendy's major player on the fast-food scene once again. This television commercial was a flop and sent Wendy's hunting for a new advertising agency. [cite news |title=Wendy's has a beef with "Where's the beef?" effect |work=Chicago Sun-Times |date=1987-06-18]

After a poorly received seven-week run, Wendy's pulled the television commercials [cite news |title=Stakes are rising in the battle for JWT Group |work=Chicago Sun-Times |date=1987-06-16] created by Dick Rich Inc. [cite news |title=IT'S NOW AMERICA'S NOT-SO-FAST FOOD INDUSTRY |work=Philadelphia Inquirer |date=1987-06-06] [cite news |title=Wendy's taps agency contenders |work=Chicago Sun-Times |date=1987-05-29]

The "nibble" spots were meant to emphasize Wendy's better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger. Many people found the ads repulsive.

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