WRSA-FM

Infobox Radio station
name = WRSA-FM


city = Holly Pond, Alabama
area = Huntsville, Alabama
branding = "Lite 96.9"
slogan = "Lite Favorites from the 70s thru Today"
airdate = 1964
frequency = 96.9 FM (MHz)
format = Adult Contemporary
erp = 100,000 watts
haat = 308 meters (1011 feet)
class = C0
facility_id = 47907
coordinates = coor dms|34|29|23|N|86|37|38|W|
callsign_meaning = W RedStone Arsenalcite web |url=http://nelson.oldradio.com/origins.call-list.html |title=Call Letter Origins |work=The Broadcast Archive |last=Nelson |first=Bob |date=2008-02-02]
former_callsigns =
owner = NCA, Inc.
licensee =
sister_stations =
webcast =
website = http://www.lite969.com/
affiliations =

WRSA-FM (96.9 FM, "Lite 96.9") is an adult contemporary music-formatted radio station serving the Huntsville, Alabama, area.cite web |title=Station Information Profile |work=Arbitron |url=http://www.arbitron.com/]

The broadcast transmitter and tower for WRSA-FM is located on Brindley Mountain. [cite news |first=Niki |last=Doyle |title=Deputies make meth bust while chasing radio station vandals |url=http://blog.al.com/breaking/2007/08/deputies_make_meth_bust_while.html |work=The Huntsville Times |location=Huntsville, Alabama |date=2007-08-30 |accessdate=2007-12-31 |quote=Deputies from the Morgan County Sheriff's Office stumbled on an active methamphetamine lab Wednesday in the pursuit of two men who burglarized a WRSA-FM Lite 96.9 transmitter. [...] When the station's technician, Tommy Macpherson, and his daughter arrived at the Brindley Mountain transmitter, the two burglars fled, said Morgan County Sheriff Greg Bartlett. Macpherson followed the men in their green van and called 911 while the two men fired shots at him, said Bartlett.]

Personalities

Notable local on-air personalities on WRSA-FM include Bonny O'Brien and John Malone on mornings. [cite news |work=FMQB |title=In Brief - October 5, 2005 |date=2005-10-05 |url=http://www.fmqb.com/article.asp?id=129004 |accessdate=2007-12-31 |quote=Bonny O'Brien joins the morning team at WRSA (Lite 96)/Huntsville. O'Brien, a twenty-year market vet, is paired with VP/Programming John Malone.] O'Brien is a 20+ year veteran of the Huntsville radio market. Malone also serves as vice president of programming for the station's ownership group.

Other notable local weekday personalities include morning traffic reporter Nate Adams, mid-day host Abby Kay, afternoon host Allen Moore, and overnight host/afternoon traffic reporter Erin Lynn. Weekday evening and some weekend programming is hosted by John Tesh on the syndicated "The John Tesh Radio Show". [cite web |title=Where Can I Hear The Show? |work=The John Tesh Radio Show website |accessdate=2007-12-31 |url=http://www.tesh.com/ittrium/visit?path=A1x97x1y1xa5x1x76y1x3e70x1x65y1x39ex1x65 |quote=WRSA-FM 96.9 FM, Sunday-Friday 7pm-12am, Saturday 6am - 9am]

History

Before a gradual format change in the late 1990s away from its longtime "Beautiful 97" image, WRSA-FM was one of the last remaining easy listening-formatted radio stations in the United States. It went on the air in 1964 [cite news |title=Hang Time with... Brewer High's Matt Nielsen |work=The Decatur Daily |location=Decatur, Alabama |date=2005-01-06 |accessdate=2007-12-31 |quote=My father built the WRSA radio station (Lite 96.9) in 1964," Nielsen said. "He died in October 2001, and Mom has taken over the station.] , and was the most-listened-to FM in northern Alabama until the emergence of Athens' WZYP in the late 1970s.

References

External links

* [http://www.lite969.com/ WRSA-FM official website]
*
*
*