Vlasic Pickles

Vlasic Pickles

Vlasic Pickles grew out of a Detroit creamery and fresh pickle business begun by Croatian immigrant [http://www.vlasic.com/ Vlasic Website: About Us] Franko Vlasic, and then his son Joe in the 1920s. [http://www.vlasic.com Vlasic Pickle website] Vlasic's primary product, pickles packaged in glass jars, began production in 1942, during World War II, and the business rapidly expanded in the post-war years, corresponding with growth in per capita pickle consumption. The official website claims that Vlasic was in fact the inventor of the glass-packed, shelf stable pickle.

A child-bearing stork was introduced as a mascot in the late 1960s, merging the stork baby mythology with the notion that pregnant women have an above average appetite for pickles. The name of the mascot is Jovny. Vlasic marketed themselves as "the pickle pregnant women crave . . . after all, who's a better pickle expert?" This made the product unique and memorable. Later, during the 70's, when women were entering the workforce "en masse", the Vlasic stork's commercials had the theme: "With the birth rate down, I deliver Vlasic pickles instead." The stork of today's advertising speaks in a voice reminiscent of Groucho Marx.

It was later sold to Campbell Soup Company. The product was sold to Vlasic Foods International on March 30, 1998.

On April 13, 1999, the company introduced the Vlasic Hamburger Stackers, made from naturally-grown but specially-cultivated cucumbers 40 cm (16") long and over 8 cm (3") in diameter, which enabled a single pickle chip to cover an entire hamburger. [ [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=105&STORY=/www/story/04-13-1999/0000907924 Vlasic Unveils World's Largest Pickle ] ]

Today, Vlasic is owned by Pinnacle Foods since its name change in 2001. [http://www.pinnaclefoodscorp.com/webportals/]

Notes

External links

* [http://www.vlasic.com Vlasic Pickle website]


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