Love's Great Adventure

Infobox Single
Name = Love's Great Adventure

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Artist = Ultravox
from Album = The Collection
B-side = "White China (Live)"
"Man Of Two Worlds (Instrumental)"
Released = October 12 1984
Format = 7" single, 12" single
Recorded = 1984
Genre = Synthpop, Electronic
Length = 03:04
Label = Chrysalis Records
Writer = Midge Ure, Chris Cross, Warren Cann, Billy Currie
Producer = Ultravox
Chart position = * #12 (UK)
Last single = "Heart Of The Country" (1984)
This single = "Love's Great Adventure" (1984)
Next single = "Same Old Story" (1986)

"Love's Great Adventure" is a stand-alone single released by Ultravox on the 12th October 1984, peaking at #12 in the UK charts. The style of this single is different from any of their preceding "Lament" singles, aiming for a more lightweight, pop-oriented approach.

The music video features the band members in a humorous parody of Indiana Jones, with Midge Ure being chased across deserts and forests by a ruthless treasure hunter. Midge Ure stated in his autobiography, "If I Was", that the aim of the single and its video was to promote Ultravox as having a sense of humour, away from the seriousness of their previous releases. Also in the video is Ure's future wife Annabel Giles.

The song, based on a riff for a Levi jeans commercial which was not taken up by the company, was not released on a studio album, instead appearing on their 1984 compilation album "The Collection".

Track listing

7" version:

# "Love's Great Adventure" – 3:04
# "White China (Live)" – 3:43

12" version:

# "Love's Great Adventure (Extended Version)" – 5:40
# "White China (Live)" – 3:43
# "Man Of Two Worlds (Instrumental)" – 4:32