Mars Canada Ltd

Infobox Company
company_name = Mars Canada Limited
company_logo =
company_type = Private
company_slogan =
foundation = 1940
location = Bolton, Ontario, Canada
key_people = Frank C. Mars (founder) John Mars (chairman)
Mars family (owners)
num_employees = 39,000 (2005) [http://biz.yahoo.com/ic/40/40297.html Mars, Incorporated Company Profile - Yahoo! Finance ] ]
industry = Confectionery manufacturing
products = "Mars Bar"· "M&M's"· "Snickers" ...
revenue = US$18 billion (2005)
homepage = [http://www.effem-inc.ca/english/about.htm Effem Inc]

Mars Canada Ltd is the Canadian division of Mars, Incorporated a privately held multi-national company and a world leader in food, pet care products and confectionery products.

Company history

The Canadian Company began its operation in the late 1940’s as a branch of Uncle Ben’s Inc. In 1967, the first Canadian office was opened in Montreal, moving to Toronto in 1972. In 1974, the branch was replaced by a Canadian Corporation and named Effem Inc. In 2007, Effem was selected as one of Canada's Top 100 Employers, as published in Maclean's magazine. [cite web|url=http://www.eluta.ca/einfo?en=Effem+Inc.&ri=8c9daf98029349a24c923e6e7183a681&rk=6d454f111e0c0eae31296c61ddbc7e30|title=Reasons for Selection, 2007 Canada's Top 100 Employers] Previously it was known as Effem Ltd which was derived from the vocalisation of the initials of its founder, Frank Mars.

Office locations

Mars Canada's National Office is located in Bolton, Ontario, 20 minutes north of Pearson International Airport and an easy 40 minute commute to downtown Toronto.

Also located in Bolton is the petfood manufacturing facility and the food manufacturing facility.

The confectionery facility is located in Newmarket, Ontario, some 40 minutes north-east of the National Office.

Products

The Mars portfolio has five of the world's leading Confectionery brands, including the Mars Bar, Snickers Bar, Skittles and Twix Cookie Bars, and the worlds single largest candy brand, M&M's Chocolate Candies.

Canadian brands :

Food
*"Uncle Ben's

Confectionery Products
*"M&M's"
*"Mars Bar"
*"Snickers" (Known in the UK as "Marathon" until 1990.)
*"Twix"
*"3 Musketeers" (North America)
*"Bounty"
*"Dove Chocolate"
*"Skittles"
*"Starburst"
*"Combos

Pet Food
*"Pedigree Petfoods" (#1 brand in Canada)
*"Whiskas"' (#1 brand in Canada)
*"Cesar
*"Sheba
*"Tempations

External links

* [http://www.mars.com/ World Head Office Official site]
* [http://www.masterfoods.com/ Masterfoods site]
* [http://www.masterfoods.com.au MasterFoods Australia]
* [http://www.mars-foodservice.com MasterFoods Europe]
* [http://biz.yahoo.com/ic/40/40297.html Company profile] from Yahoo!

Notes and references