American Advertising Museum

Infobox Museum
name = American Advertising Museum


established = 1986
location = Portland, Oregon,
United States
type = private: advertising
visitors = 4,000-6,000
director =
curator =
website = Closed in 2004The American Advertising Museum was a museum in downtown Portland, Oregon, United States. Founded in 1986, the museum displayed advertising from the 18th century to the present day. The museum featured both permanent and traveling exhibits on advertising campaigns, industry icons, and advertising in general. There was also a library and gift shop before it closed by the end of 2004.

History

Mick Scott with Leonard W. Lanfranco’s assistance, opened the museum in 1986. [McCarthy, Dennis. Former newspaper executive dies. "The Oregonian", May 5 2002.] Homer P. Groening, Matt Groening’s father, was also one of the founding directors of the museum. [ [http://archive.southcoasttoday.com/daily/03-96/03-21-96/zobits.htm#XINDEX7 Homer P. Groening, father of 'The Simpsons' creator] SouthCoast Today. Retrieved on September 8 2007.] It opened on June 26 of that year in the Erickson Saloon building and was initiated by the Portland Advertising Federation.Mershon, Helen. Portland boasts world’s only museum devoted exclusively to advertising. "The Oregonian", September 13 1988.] At the time it was the only museum in the world devoted solely to advertising. For a time from 1995 to 1996 the museum was located on the city’s Eastside.Nicholas, Jonathan. Anything Cleveland can do we certainly can do better. "The Oregonian", December 17 1995.]

In 1996, the museum moved to a location in Portland’s Old Town district.Turnquist, Kristi. She sells. "The Oregonian", March 9 1996.] The PBS show Antiques Roadshow featured the museum in a 1999 episode. [Schulberg, Pete. On-the-air collectibles: When “Antiques Roadshow” appraisers find a gem, PBS viewers are the richer for it. "The Oregonian", May 10 1999.] In 2000, the William F. Eisner Museum of Advertising & Design museum opened in Milwaukee, Wisconsin, and the AAM was no longer the only museum to focus exclusively on advertising.Hajewski, Doris. Eisner museum ready to cut loose. The "Milwaukee Journal Sentinel", February 6 2004.] The museum relocated to the Chinatown district in 2001.Doyle, Brian. [http://www.viamagazine.com/top_stories/articles/ads_infinitum02.asp Ads Infinitum: The collections snap, crackle, and pop at the American Advertising Museum.] "VIA", May 2002.] In 2003, the HMH ad agency won an ADDY award for their design for the museum’s stationery. [Marketing and advertising. "The Oregonian", June 17 2003.] By February 2004 the Eisner Museum acquired the AAM collections as an exchange for paying the debts owed by the American Advertising Museum. and the museum closed. [Tims, Dana. Meet your neighbor: The mission: Preserve history. "The Oregonian", December 9 2004.]

Features

The American Advertising Museum had a library, a rare books collection, manuscripts from national advertising campaigns, and a gallery of prints of historic ads. Their exhibits included displays on icons from the advertising world, “Aunt Jemima Meets Mr. Peanut,” and displays from a permanent collection featuring advertising from as early as the 18th century.Family fun guide special events. "The Oregonian", April 20 2001.] Additionally, it had one of the six original Jantzen Diving Girls once featured at places such as Jantzen Beach Amusement Park and Portland’s PGE Park. [Anthony, Roger. Landmark comes down from the left-field fence. "The Oregonian", September 7 2000.] Last located on NW Fifth Avenue, the museum contained a gift shop featuring advertising themed merchandise. [McInerny, Vivian. Want a Hawaiian Punch? Ad museum ready. "The Oregonian", May 2 2002.]

Exhibits included displays on Coca-Cola, [Johnson, Barry. Museum show shares the ads that ‘created’ enduring Santa image. "The Oregonian", November 15 1987.] political campaigning, Cream of Wheat ads, a homage to bad advertisements, [Turnquist, Kristi. TV's worst ads provide commercial entertainment. "The Oregonian", June 18 1997.] and women in advertisements among others.

References