Beauty of Labour

The Beauty of Labour (Schönheit der Arbeit) was a propaganda organisation of the Nazi government from the period 1934 to its eventual decline in 1945. Initially a propaganda machine, the SdA worked bilaterally with its counter-part organisation Strength through Joy (KdF) to achieve an overall appeasement of the general population.

Campaigns such as the "Fight against Noise" and "Good ventilation in the workplace" gave the Hitler-led government the ability to create practical workplace benefits while simultaneously installing a sense of community and greater cordiality between the totalitarian dictatorship and the Germanic population. [cite book
last = Welch
first = David
title = The Third Reich: Politics and Propaganda
publisher = Routledge
year = 2002
isbn = 0415275075
page = 69]

The concept was initially a response to the appeasement needs of Adolf Hitler. After successive restrictions on personal freedoms within the Third Reich (including the formation of the Nazi labour union, the Deutsche Arbeitsfront).

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