The People's Friend

"The People's Friend" is a British weekly magazine founded in 1869 and currently published by D. C. Thomson & Co. Ltd. Its tagline is "The famous story magazine".

The magazine is principally aimed at older women and is broadly traditionalist in outlook. Each issue contains at least six self-contained short stories and two serials (frequently more), a craft project (usually knitting or sewing) and various factual articles, one of which is a piece on a particular town. Pets, family and folk traditions are also common themes.

The magazine's geographical location in Dundee is reflected in a general bias toward Scottish subjects. The main front cover image is invariably a painting of a pictureque location somewhere in the British Isles, and readers can also buy prints of these pictures. The paintings are made by a variety of artists but are credited to the collective pseudonym J. Campbell Kerr, which is also used for the "Round Britain" feature within the magazine.