- Choice overload
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In Social Psychology theory, choice overload is implicated in research into situations where people are confronted with many choices versus just a few choices. These findings have results that run counter to the popular notion that more choice is better. When confronted with a plethora of choices without perfect information, many people prefer to make no choice at all, even if making a choice would lead to a better outcome.[1]
References
- ^ Iyengar, S. S., & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79, 995-1006.
External links
- When Choice is Demotivating: Can One Desire Too Much of a Good Thing?
- Seminar The Psychological Paradoxes of Ecommerce
- Choice overload burdens daily life
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