Apex Digital

Apex Digital

Infobox_Company
company_name = Apex Digital, Inc.
company_
company_type = Private
company_slogan = "Simply Remarkable"
foundation = 1997
key_people = David Ji, Ancle Hsu
industry = Electronics
num_employees =101
revenue = $1.5 billion (2004)
location = City of Industry, Ca

Apex Digital, Inc. is an American electronics manufacturer based in City of Industry, California. They manufacture mainly budget-priced consumer electronics such as televisions and DVD players.

Apex DVD players acquired some amount of fame when it was discovered that they contained a secret menu screen that allowed the user to circumvent regional lockout and Macrovision copy prevention. This feature was put in by the Chinese company that manufactured the device which Apex packaged, and Apex said they had no prior knowledge of it. Apex quickly discontinued the model with the secret menu, but the player became a hot item on eBay, which led Macrovision to step in and have eBay ban sale of the player, citing the Digital Millennium Copyright Act. The same extra functionality can be enabled on some subsequent Apex players by replacing the device's firmware with a hacked version. However, Apex has expressed its intent to cooperate fully with Macrovision in preventing users from using Apex players in this way.

Controversy

In 2004, Apex Digital was accused of not paying outstanding debts. In spite of "struggling to meet US TV orders", as spokeswoman Marietta Schoenherz claims, Apex Digital reportedly owed millions in debts to suppliers. One supplier, Sichuan Changhong Electric Appliance Co., claimed they were owed in excess of RMB 4.3 Billion(~ 550 million US$) and provisions. In response to this claim, the Chinese government detained Apex Chairman David Longfen Ji on December 30, 2004 on fraud charges. [http://www.theage.com.au/news/Business/China-nabs-DVD-baron-over-debts/2004/12/30/1104344926655.html] He was arrested on these charges on May 18, 2005, to be hospitalized and released August 18, 2005. Since the arrest, David's family has been concerned for his health and concerned for his future. [http://www.forbes.com/business/free_forbes/2005/1114/142_4.html]

Models

Apex Digital AD-1110W, AD-600A, AD-1500

External links

* [http://www.apexdigitalinc.com Apex web site]
* [http://reviews.cnet.com/4520-8900_7-5021151-1.html The Apex of DVD players]
* [http://www.forbes.com/business/free_forbes/2005/1114/142_4.html Held Hostage In China]
* [http://wired-vig.wired.com/news/business/0,1367,37072,00.html Apex Player Banned by Ebay]
* [http://www.apexds.com Unrelated organization - Apex Digital Systems]
* [http://www.philodox.co.uk/e/Apex.htm Whats the deal with Apex?]
* [http://www.theage.com.au/news/Business/China-nabs-DVD-baron-over-debts/2004/12/30/1104344926655.html China nabs DVD baron over debts]


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