Atomic Skis

Infobox_Company
company_name = ATOMIC Austria GmbH
company_
company_type = Subsidiary of Amer Sports
company_slogan =
foundation = 1955
location_city = Altenmarkt, Salzburg
location_country = Austria
location =
key_people =
num_employees = 400 (2007)
industry = Snowsports
products = Ski equipment, Snowboard equipment
revenue =
net_income =
homepage = [http://www.atomicsnow.com/ www.atomicsnow.com]

Atomic Austria GmbH is a ski producer located in Altenmarkt, Salzburg, Austria. It is wholly owned by Finnish parent company Amer Sports, which also owns Wilson Sporting Goods, Suunto Oy, Salomon and Precor. Its products are sold worldwide. It has provided the skis for many professional skiers such as Hermann Maier and Bode Miller.

Alpine Racing

Atomic is especially known for their race skis, and many International Ski Federation Alpine skiing World Cup champions have used Atomic Equipment too. Recent winners on Atomic include Hermann Maier, Benjamin Raich, Stephan Eberharter and Aksel Lund Svindal. The powerhouse Austrian ski team has an especially close relationship with Atomic. Atomic skis became widely popular in the US following the 1984 Winter Olympics in Sarajevo at which Bill Johnson won the Gold Medal in Downhill on 225 cm Atomic "Red Sleds". [http://query.nytimes.com/gst/fullpage.html?res=9B05E7DD123EF935A35757C0A9679C8B63&sec=&spon=&pagewanted=2]

History

In 1955 the company was founded by Alois Rohrmoser. The company was later bankrupted by Austrian union bank BAWAG and sold to Amer Sports.

Finances

The company announced at the end of February 2007 that it was going to lay off 80 of its employees in the production department, 30 being permanent staff, 50 contractors. In the other departments there is a hire stop. Due to the unusually mild winter revenues receded by approximately 25% that season. [http://salzburg.orf.at/stories/173345/]

Links

* [http://www.atomicsnow.com/ Atomic's website]
* [http://www.skisreview.com/atomic-sugar-daddy Atomic Sugar Daddy Alpine Skis]