Pilsen Trujillo

Infobox Beverage
name = Pilsen Trujillo



type = Beer
manufacturer = Backus and Johnston
origin = PER
introduced = 1920
discontinued =
related = Cusqueña, Cristal
variants =

Pilsen Trujillo is a Peruvian brand of beer owned by Backus and Johnston. Pilsen Trujillo is sold in Glass bottles of 310 ml, 355 ml, 500 ml, 620 ml and in cans. [Pilsen Trujillo, [http://www.pilsentrujillo.com.pe/tucerveza/ind_familia.html Family of products] , Retrieved October 13, 2007] Pilsen Trujillo is brewed in the Backus brewery located in Trujillo.

History

Before the takeover by Backus in 1994, Pilsen Trujillo was brewed by "Sociedad Cervecera de Trujillo S.A.", which also produced "La Norteña". The first beer produced by the company was "Libertad" named after the La Libertad Region where Trujillo is located. [Pilsen Trujillo, [http://www.pilsentrujillo.com.pe/tucerveza/ind_empresa.html Company] , Retrieved October 13, 2007]

As a regional beer patterned after Pilsen Callao from Callao, it copied its stylized logo and its "malta" (dark beer) companion, although the latter was called "Malta Trujillo". Over the years Compañía Nacional de Cerveza, makers of Pilsen Callao, bought the majority of SCT shares, a situation that remained until the takeover.

ee also

* Cusqueña

External links

* [http://www.pilsentrujillo.com.pe Pilsen Trujillo web site]
* [http://www.backus.com.pe Backus web site]

References