Miss World Sweden

• Not to be confused with Miss Sweden

Miss World Sweden Inc. is a private-owned competition, tasked with verifying a Swedish delegate, to the global contest, Miss World. The contest was sponsored from 1949–1999 partly by the magazine VeckoRevyn and the title was handed out to the first runner-up in the Miss Sweden pageant, but lost the franchise in 2003. The pageant is under sponsorship by Studio Fashion Inc and the marketing is made by the women's magazine Hänt Extra.

Sweden has the longest unbroken participation at the Miss World pageant, having appeared every year since the first edition in 1951. Many of the contestants have gone on to notable careers in television and film.

Controversry

In the 1970 Miss World pageant, held in London, United Kingdom, controversy followed after the result was announced. Black contestant Jennifer Hosten (1928-) of Grenada won, and black contestant Pearl Jansen of South Africa placed second, after which the BBC and newspapers received numerous protests about the result, and accusations of racism were made by all sides. Four of the nine judges had given first-place votes to Miss Sweden Marjorie Christel Johansson, while Miss Grenada received only two firsts, yet Johansson finished fourth. Since the Prime Minister of Grenada, Sir Eric Gairy, was on the judging panel, inevitably there were many accusations that the contest had been rigged. Some of the audience gathered in the street outside Royal Albert Hall after the contest and chanted "Swe-den, Swe-den". Four days later, organising director Julia Morley (1941-) resigned because of the intense pressure from the newspapers. Years later, Johansson was reported as saying that she had been cheated out of the title. (In 1979 Gairy was overthrown after years of corruption, favoritism, and human rights abuses.)

Rita Rudolfsson Berntsson, at the 1972 Miss World pageant, created a mild sensation at the luncheon, where she wore a gown which had the flag of Sweden attached to her derriere. The crew were likely much more impressed with top front panel of her gown which barely covered the sides of her breasts. She was told to change the outfit.

Jennifer Palm Lundberg placed third runner-up in the national pageant, but won the title when each of the original top three placers declined the crown. This happened after arguments over the contract for the winner. It was revealed that the original winner was fired when her lawyer suggested her not to sign the contract written by the agency. The first and second runner-ups each declined the crown for various reasons.

Miss World Sweden

The Miss World Sweden Organization was created in 2003 in response to Sweden's recent lack of interest at the Miss World pageant. It is a branch from the late Miss Sweden pageant.

Annie Oliv, at Miss World 2007, Top 5

Year	Winner	Origin	Placement
2003	Ida Söfringsgärd	Växjö
2004	Eva Helena Hjertonsson	Kalmar	20th place
2005	Liza Berggren	Gothenburg	21st place
2006	Cathrin Skoog	Nalden	18th place
2007	Annie Oliv	Gothenburg	4th place
2008	Jennifer Palm Lundberg	Sigtuna
2009	Erica Trisha Harrison	Stockholm
2010	Daniela Karlsson	Stockholm

Selected delegates

Mary Stävin, 1977 Miss World, in the James Bond- film, A View to a Kill.

Year	Name	Result
1951	Kicki Håkansson	Miss World 1951
1952	May Louise Flodin	Miss World 1952
1953	Ingrid Johansson
1954	Margareta Westling
1955	Anita Åstrand	4th Runner-Up
1956	Eva Bränn	4th Runner-Up
1957	Ellenor Edin
1958	Harriett Margareta Wågström	3rd Runner-Up
1959	Carola Håkansson
1960	Barbara Olsson
1961	Ingrid Margareta Lundquist
1962	Margareta Palin
1963	Greta Qviberg	4th Runner-Up
1964	Agneta Malmberg
1965	Britt Marie Lindberg	Semi-finalist
1966	Ulla Andersson
1967	Eva Englander	Semi-finalist
1968	Gunilla Friden	Semi-finalist
1969	Ingrid Marie Ahlin
1970	Marjorie Christal Johansson	3rd Runner-Up
1971	Simonetta Kohl	Semi-finalist
1972	Rita Rudolfsson Berntsson
1973	Mercy Nilsson
1974	Jill Lindquist	4th Runner-Up
1975	Agneta Catharina Magnusson
1976	Anne Christine Gernandt
1977	Mary Ann Catrin Stävin	Miss World 1977
1978	Ossie Margareta Carlsson	1st Runner-Up
1979	Ingrid Marie Säveby
1980	Kerstin Monica Jernemark	Semi-finalist
1981	Carita Gustafsson
1982	Annelie Margareta Sjöberg
1983	Eva Lisa Törnquist
1984	Birgitta Madeleine Gunnarsson
1985	Anne Bolette Jill Christophersson	Semi-finalist
1986	Elisabeth Marita Ulvan
1987	Karin Charlotta Trydell
1988	Cecilia Margareta Hörberg	Semi-finalist Miss Hawaiian Tropic 1984
1989	Lena Berglind
1990	Daniela Maria Jessica Almen
1991	Catrin Olsson
1992	Ulrika Johansson
1993	Victoria Silvstedt	Semi-finalist
1994	Sofia Andersson
1995	Jeanette Hassel
1996	Åsa Johansson
1997	Sofia Joelsson
1998	Jessica Almenäs
1999	Jenny Louise Torsvik
2000	Ida Sofia Manneh
2001	Camilla Bäck
2002	Sofia Hedmark
2003	Isabelle Jonsson	(Disqualified)

External links

• Miss World Sweden
• Hänt Extra