TenderCrisp

Foodbox
name = TenderCrisp chicken sandwich


caption =
serving_size = 1 sandwich (286g)
calories = 780
calories_from_fat =
total_fat = 43 g (11%)
saturated_fat = 7 g (8.3%)
trans_fat = 4 g
cholesterol = 75 mg (40%)
sodium = 1730 mg (45%)
total_carbohydrate = 73 g (16.3%)
dietary_fiber = 4 g (16%)
sugars = 8 g
protein = 25 g
vitamin_a =
vitamin_c =
vitamin_e =
calcium =
iron =
folate =
source = [http://www.bk.com/Nutrition/PDFs/brochure.pdf www.BK.com (PDF)]
notes = May vary outside US market. US % Daily Value based on 2000 calorie diet.

The TenderCrisp is a chicken sandwich sold by Burger King, an international fast-food restaurant chain. It is one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items. cite news |first= |last= |authorlink= |coauthors= |title=U.S. Restaurant Chains Find There Is No Too Much. |url=http://www.nytimes.com/2006/07/28/business/media/28adco.html |quote=Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. “Some of our most successful products over the past few years have been indulgent products, whether it be the Tendercrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers,” said Russ Klein, chief marketing officer at Burger King. |publisher=New York Times |date=July 28, 2006 |accessdate=2007-12-03 ]

The TenderCrisp sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to 24-36 adult males. [cite web |url=http://www.msnbc.msn.com/id/7857151/site/newsweek/ |title=A really Big Idea |author=Bret Begun |publisher=MSNBC |date=2006-05-23 |accessdate=2007-07-16 ] Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products. [cite web |url=http://findarticles.com/p/articles/mi_m3190/is_35_38/ai_n6189447 |title=Chains beef up with Black Angus |source=Nations Restaurant News |author=The Gale Group |date=2004-08-04 |accessdate=2007-07-16]

Product description

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a corn-dusted bun.

Variants

Limited-time varieties:

* The Extreme Spicy TenderCrisp sandwich - Lettuce, tomato, hot sauce, Pepperjack cheese and jalapeño peppers
* The Cheesy Bacon TenderCrisp sandwich - Lettuce, tomato, Cheese sauce, American cheese, Pepperjack cheese and bacon
* The TenderCrisp Bacon Cheddar Ranch - Lettuce, tomato, Ranch dressing, Cheddar cheese, onions and bacon
* The BBQ Bacon TenderCrisp - barbecue sauce and bacon (Summer 2007, Spring 2008)

Discontinued varieties:

* The Spicy TenderCrisp - a creamy hot sauce replaced the mayonnaise (Discontinued July/August 2007) Replaced with the $1.00 Spicy Chick'n Crisp sandwich in the US. Still available in some international locations.
* The Firecracker TenderCrisp - a creamy hot sauce, (featured a different recipe than the Spicy TenderCrisp) replaced the mayonnaise (Winter 2007-2008). (Discontinued February 2008)

Aliases

* In the Middle East it is called the "King Chicken Fillet".

History

The TenderCrisp chicken was introduced in 2004.

Advertising

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called "the Subservient Chicken Vest". The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room direct a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called "Fantasy Ranch". The spot featured recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to the tune of "Big Rock Candy Mountain." The Chicken can be seen cavorting with some of the female dancers, including Vida Guerra, Brooke Burke and the Dallas Cowboys Cheerleaders.

In 2005, Burger King introduced its Chicken Fights campaign; the two "cockfighting chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock boxing match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960's-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

Naming and trademarks

The name "TenderCrisp" is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US, Canada, El Salvador and Europe.

See also

* TenderGrill
* BK Baguette line
* Original Chicken Sandwich

Similar types of chicken sandwiches by other vendors:
* McDonald's McChicken
* McDonald's Premium Chicken Sandwich line
* Wendy's line of Chicken Temptations sandwiches

References

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