Savvytel

Infobox Company
name = Savvy Telecommunications Pty Ltd

type = Subsidiary
foundation = 2005
founder = Mark Whitaker, Doug Golding
location_city = St Leonards, New South Wales
location_country =
AUS
area_served =
key_people =
industry = Telecommunications
products = Prepaid mobile phone
services =
revenue =
operating_income =
net_income =
owner =
num_employees =
parent = Savvy Direct Pty Ltd
divisions =
subsid =
slogan = "Get loved"
homepage = [http://www.savvytel.com.au/ www.savvytel.com.au]
intl = yes

Savvytel is a mobile phone company based in St Leonards, New South Wales, Australia.

History

Savvytel began in 2005 with its prepaid mobile phone product launched in August of 2006.cite episode
title = Glenn Wheeler | episodelink = 2UE | url = http://www.mytalk.com.au/Stations/Talk/2UE/Pages/ProfileGlennWheeler.aspx
network = Southern Cross Broadcasting | station = 2UE | city = Sydney | airdate = 2006-08-20 | began = 14:44 | ended = 14:59 | minutes = 15 | transcripturl = http://www.savvytel.com.au/press/2UE%20Interview.pdf ] As a Mobile Virtual Network Operator, the company buys airtime from Vodafone Australia.

The parent company, Savvy Direct, began operations in Australia as a telecommunications broker in 1992 [cite web | title = Sydney Roosters Rugby League 2007 | work = Other sponsors | publisher = Sydney Roosters Rugby League Club | date = | url = http://www.sydneyroosters.com.au/corporate/other_sponsors.php?SponsorName=Savvy+Direct | accessdate = 2007-10-19 ] after the deregulation of the Australian telecommunications market in 1991.

Products

Prepaid mobile

Savvytel began offering prepaid mobile phone access at rates lower than traditional carriers because, under the "Telecommunications Act" 1997, Savvytel are able to obtain a licence to purchase airtime at a rate lower than the carrier while still able to make a profit. [cite web | title = Customers most often ask us... | work = FAQ | publisher = Savvytel | date = | url = http://www.savvytel.com.au/questions.aspx | accessdate = 2007-10-19 ] Further, Savvytel was the first mobile phone company in the world [cite episode
title = A Current Affair | episodelink = A Current Affair | network = Nine Network | station = Channel Nine | city = Sydney | airdate = 2007-04-12 | began = | ended = | minutes = | transcripturl = http://www.savvytel.com.au/press/ACA%20Transcript%2012042007.pdf ] to offer call credits that never expire. [cite news | last = Burke | first = Nicolette | title = Pre-paids rise from mobile's budget bin | work = Business | pages = 81 | publisher = The Daily Telegraph | date = 2007-06-08 | url = http://www.amta.org.au/?Page=1267 | accessdate = 2007-10-19 ]

Cap plans

In 2007, Savvytel introduced a range of cap plans that include calls to landlines (including over 200 international destinations), mobiles, SMS (national and international), voicemail and 13, 1-300 and 1-800 Numbers.

Other products

Savvytel also sells phone cards for prepaid calling to international destinations at a reduced rate.

Marketing

Savvytel's product marketing has mostly been through the Internet and newsagents, who sell their starter kits.

In 2007 Savvytel $20 starter kits were given away as runner-up prizes on the late-night Channel Nine quiz show, "Quizmania".

Awards

On 4 December 2007, "Money" magazine announced the winners of their "Best of the Best" awards, where they aim to provide the consumer with information on the best deals in practically everything. Savvytel was the gold winner in The Best Plans – Medium Users, for their $20 cap,fact|date=December 2007 and bronze winner in The Best Plans – High Users, for their $115 cap.fact|date=December 2007

References

External links

* [http://www.savvytel.com.au/ Savvytel]