Combos

Combos
A bag of Combos.

Combos, officially called Combos Snacks, invented in the mid 1970s, are a snack food created and distributed by Mars, Incorporated, and sold throughout North America. They are cylindrical tubes of cracker, pretzel, or tortilla, available with various fillings.

Contents

History

Combos Snacks, invented in the mid 1970s, are a snack food created and distributed by Mars, Incorporated, and sold throughout North America.[1] Though the pretzel form was produced first, Combos were first released in cracker form. They are also available with tortilla shells.

Production

Combos are produced by forming a soft bread-like dough, which is hollowed out into a tube-shaped form. A cutter slices the dough into bite-sized lengths. The snacks are then baked, cooled, and filled with the appropriate filling.

Advertising

In 2006, Combos worked with TBWA and Agency.com to create the Man Mom campaign,[2][3] and in 2008, Combos worked with Agency.com to create the Combos Nation campaign. Combos is an official sponsor of Kyle Busch, NASCAR driver of the fix 18 Toyota Camry.[4] It is the official cheese-filled snack of NASCAR.[5]

Current flavors

  • Cheddar Cheese Pretzel
  • Cheddar Cheese Cracker
  • Nacho Cheese Pretzel
  • Pepperoni Pizza Cracker
  • Pizzeria Pretzel
  • Zesty Salsa Tortilla
  • Jalapeño Cheddar Tortilla
  • Buffalo Blue Cheese Pretzel (Limited Edition)

Discontinued flavors

  • Bacon, Egg and Cheese Cracker
  • Cheeseburger Cracker
  • Mustard Pretzel
  • Peanut Butter Cracker
  • Peanut Butter Pretzel[6]

References

  1. ^ Pederson, Jay P. (1998). International directory of company histories. St. James Press. p. 528. ISBN 1558623639. http://books.google.com/books?id=VxS7AAAAIAAJ&q=%22combos+snacks%22&dq=%22combos+snacks%22&hl=en&ei=Kf65TJ7wHuWMnAevxI3sDQ&sa=X&oi=book_result&ct=result&resnum=9&ved=0CFkQ6AEwCA. 
  2. ^ "2007 Creativity Award Winner: Combos "Man Mom" Campaign - The Creativity Awards". Creativity Online. 2007-05-14. http://creativity-online.com/news/2007-creativity-award-winner-combos-man-mom-campaign/119110. Retrieved 2011-04-11. 
  3. ^ "Combo Snacks: What Your Mom Would Feed You If Your Mom Were A Man". Adpunch. 2007-05-25. http://www.adpunch.org/entry/combo-snacks-what-your-mom-would-feed-you-if-your-mom-were-a-man/. Retrieved 2011-04-11. 
  4. ^ "NASCAR Daily News Headlines * June 3, 2008". Insiderracingnews.com. 2008-06-03. http://insiderracingnews.com/Daily/2008/June/060308.html. Retrieved 2011-04-11. 
  5. ^ Official Release (2008-12-22). "Mars' multiyear contract extends NASCAR brand - Dec 22, 2008". Nascar.Com. http://www.nascar.com/2008/news/business/12/22/mars.nascar.partnership/index.html?eref=/rss/news/business. Retrieved 2011-04-11. 
  6. ^ http://slice.seriouseats.com/archives/2010/07/ode-to-combos-pizzeria-pretzel-pepperoni-pizza-cracker.html

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