Lexean

rolled out its first issue as an exclusive limited edition in January 2007.

Taking an unconventional approach to lifestyle titles, the magazine does not use people, objects or scenery on the cover. Instead the cover features an illustration based on the theme of the issue. The publishers, Singapore-based [http://www.viscion.com Viscion Media Group] , is also credited with coining the term Lexean.

The company also crafted a coat of arms to represent its reader - the Lexean. The coat of arms along with a description was featured as the cover of its first issue, printed in royal gold on black.

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Who is a Lexean?

Lexean is seen as a derivative of the word 'lexicon'. The origin and mainstream use of the term Lexean was made popular by the magazine in its first issue. The term soon caught on with readers as further issues stressed and magnified the qualities of a Lexean and his way of life.

Mind, Soul and Body

The magazine is dissected into three sections - Mind, Soul and Body

The MIND section is an analysis of current issues in Politics, Business, Society, Religion, Technology and the Media.
The SOUL section discusses the high-flying lifestyles of the Lexean with reviews and recommendations on fine dining, alcohol, travel and health.
The BODY section tracks and tips readers on the latest in men's fashion.

Back Issues

Circulation

The Audit Bureau of Circulations Singapore (ABC) confirmed the 100,000 circulation figure of Lexean magazine earlier this year as a "special one issue audit for a specific purpose required by the media owner and their advertisers"." [http://www.marketing-interactive.com/news/597] This was followed by a report of less than convincing reactions from certain media owners in the country.

In July 2007, ABC Singapore defended its audit of Lexean and issued a statement saying any media owner who implies the Lexean audit is simply about being able to print a large number of any magazine and claim that as an audited circulation as "misleading, mischievous and intended to cast doubts on the integrity of the circulation audit process of ABC Singapore"." [http://www.marketing-interactive.com/news/2288]

External links

[http://www.lexean.com Official Website]
[http://www.viscion.com Viscion Media Group]