Venus Swimwear

Infobox_Company | company_name = Venus Holdings, LLC.
company_
company_slogan =
company_type = Private
foundation = 1984
location = Jacksonville, Florida
key_people =
num_employees = 250+
products = Clothing Swimwear Accessories | homepage = [http://www.venus.com/ www.venus.com]

History

In 1984, Daryle Scott created Venus Body Wear, selling ladies' leotards and exercise apparel via full-page ads in "Cosmopolitan" and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear. In 1999, VENUS acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to VENUS. In November 2006, VENUS, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC.

Sponsorships

Official swimsuit sponsor for the 2007 Miss America pageant.

Past Venus Models

*Jessica Pace*
*Brooke Burke went on to host E!'s "Wild On!" and CBS's reality show, "Rock Star". Brooke also worked with VENUS on her own line of swimwear: Barely Brooke.
*Barbie Blank went on to become a World Wrestling Entertainment professional wrestler on the ECW Brand
*Dalene Kurtis became "Playboy"'s Playmate of the Month for September 2001 and Playmate of the Year 2002.
*Nikki Schieler went on to became "Playboy"'s Playmate of the Month for September 1997.

External links

* [http://www.dmnews.com/cms/dm-news/catalog-retail/38967.html Golden Gate Acquires VENUS, WinterSilks]
* [http://biz.yahoo.com/bw/061129/20061129005222.html Venus Swimwear Changes Domain and Launches New Design]
* [http://www.jacksonville.com/tu-online/stories/011307/bus_7304875.shtml Venus Helps Reinvent Miss America Pageant]
* [http://www.prweb.com/releases/2007/4/prweb521974.htm Venus Poised for Apparel Overhaul with New Executive Appointment]