Equinox Fitness

Equinox Fitness

Infobox Company
company_name = Equinox Fitness
company_type = Health Club
genre = Fitness
foundation =
founder =
location_city = New York
location_country = USA
location =
origins =
key_people =
area_served =
industry =
products =
services =
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid =
owner =
company_slogan =
homepage = [http://www.equinoxfitness.com www.equinoxfitness.com]
dissolved =
footnotes =

Equinox Fitness is a fitness center chain mostly located in metropolitan New York

History

Equinox Fitness is a luxury fitness company with $225 million (USD) in revenues that has over 5,000 employees and 45 clubs, based out of New York City, with 150,000 members in seven states including the following cities:Boston, Chicago, Los Angeles, Miami, New York, San Francisco, San Mateo, Palo Alto, and Washington, DC. [ [http://www.microsoft.com/business/peopleready/business/relationships/casestudy/bus_relationship_equinox.mspx Microsoft People-Ready case Study] ]

Positioning

In addition to its regular clubs, Equinox operates two special clubs in New York and California that cost and offer more, such as lounges and high-tech cardio and strength equipment used by professional athletes. Equinox offers a "spa" environment (and spa services), four tiers of personal training (from couch potato to elite) and extensive yoga/Pilates classes. [http://online.wsj.com/article/SB120839767894421725.html "Scoring a Deal on a Gym Membership" Wall Street Journal article from April 17, 2008] ]

Membership Cost

Equinox charges from US$ 120 to US$ 170 per month to be a member. There are no long-term contracts and one can cancel at any time. There are four distinct levels of Personal Trainers available. Each higher level charges a higher per-session rate. [http://online.wsj.com/article/SB120839767894421725.html "Scoring a Deal on a Gym Membership" Wall Street Journal article from April 17, 2008] ]

Personal Experiences and Testimonials

"At Equinox we liked the soothing environment -- ambient lighting, silence, the buff crowd. The gym wasn't crowded on our Sunday afternoon visit, and we liked that towels were free and we could get services ranging from a massage to a healthy lunch on-site. The class mix was broad, but we were especially impressed with the variety of yoga and Pilates offerings." [http://online.wsj.com/article/SB120839767894421725.html "Scoring a Deal on a Gym Membership" Wall Street Journal article from April 17, 2008] ]

Marketing and Promotion

In January 2008, the "What's Your After?" advertising campaign, shot by fashion photographer Ellen von Unwerth, was launched appearing in Vanity Fair, US Weekly, the New York Post, and LA Times.

Management Team

* Harvey Spevak, Chief Executive Officer
* Scott Rosen, Chief Operating Office
* Jeff Grayson, Chief Information Officer
* Bianca Kosoy, Creative Director

References

External links

* [http://www.equinoxfitness.com/ Website]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Equinox (disambiguation) — An equinox in astronomy is the event when the Sun can be observed to be directly above the equator.Equinox may also refer to:Astronomy* Equinox (celestial coordinates), a moment of time chosen for a moving celestial coordinate system such as… …   Wikipedia

  • Inns at Equinox — (Manchester,США) Категория отеля: Адрес: 3567 Main Street Route 7A, Manchester, VT …   Каталог отелей

  • Pacific Exchange — The former San Francisco Stock Exchange building became the Pacific Coast Stock Exchange in 1957. Today it is an Equinox Fitness location The Pacific Exchange was, until 2001, a regional stock exchange with a main exchange floor and building in… …   Wikipedia

  • Christopher Calvin Harrison — Christopher Harrison Born July 11, 1961 (1961 07 11) (age 50) Evanston, Illinois, USA Nationality …   Wikipedia

  • J.W. Childs Associates — Infobox Company company company name = J.W. Childs Associates company type = Private Ownership founder = John W. Childs foundation = 1995 location = industry = Private Equity products = Private equity funds, Leveraged buyouts assets = $3.1… …   Wikipedia

  • Village of Merrick Park — at Dusk Location 358 San Lorenzo Avenue Coral Gables, Florida Coordinates …   Wikipedia

  • HLW International — One Times Square General information Location One Times Square, New York City Coordinates …   Wikipedia

  • Dolph Lundgren — Lundgren at the San Die …   Wikipedia

  • Marina Kamen — (aka MARINA), is a fitness and music artist who is well established in the advertising industry and who has a large online catalogue of workout music, treadmill workouts and audio workouts. Kamen won the 2005 People s Choice Award in Podcasting… …   Wikipedia

  • List of Singapore-related topics — This is a list of topics related to Singapore. For a similar list in alphabetical order, see list of Singapore related topics by alphabetical order. Those interested in the subject can monitor changes to the pages by clicking on Related changes… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”