Gerard Tellis

Gerard J. Tellis, Ph.D Michigan, is Professor of Marketing, Neely Chair of American Enterprise, and Director of the Center for Global Innovation at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He holds a Bachelors degree in Chemistry from the University of Bombay, a Post-Graduate Diploma in Business Management from Xavier Labor Relations Institute in Jamshedpur, India, and a Ph.D. from the University of Michigan, Ann Arbor.

He has been Visiting Chair of Marketing, Strategy, and Innovation at the Judge Business School, Cambridge University, UK, Distinguished Visitor, Erasmus University, Rotterdam, and Sales Development Manager for Johnson & Johnson. Tellis specializes in the areas of global innovation, market entry, new product growth, advertising, promotion, and pricing. He has published widely on these topics in many journals including the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Marketing Science and Sloan Management Review. His research on advertising has been noted in the professional and popular press, both nationally and internationally. He has won several awards for his research and teaching. In particular, he has twice won the Maynard Award for most significant contribution to Marketing thought in the Journal of Marketing, the Odell Award for best paper in the Journal of Marketing Research, and the Bass Award for best paper in Marketing Science. His recent book, "Will and Vision: How Latecomers Grow to Dominate Markets", (co-authored with Peter Golder), was rated by Harvard Business Review as one of the best business books of 2001. He is on the editorial review board of the Journal of Marketing Research.

His books on market entry, innovation and advertising: "Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)" published 2003, "Will & Vision: How Latecomers Grow to Dominate Markets" published 2001, "The SAGE Handbook of Advertising, Advertising and Sales Promotion Strategy" published 2007, among others, have been translated into several languages worldwide. Tellis consults with major multinational corporations and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing and Marketing Science for several years.

Awards

*Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy from the AMA Tech/SIG, 2006.
*USC Mellon Award for mentoring doctoral students, 2007.
*Best Published Article on Global Marketing from American Marketing Association Global/SIG. 2006
*Best Paper Award, of Product Development and Management Association Award for papers presented at 2005 Research Forum.
*Best Published Article on Innovation from American Marketing Association Tech-SIG, 2005.
*American Marketing Association-Leonard Berry Award for best book (Will and Vision) in marketing in the last 3 years, 2004.
*Impact on Management Practice Award by Erasmus University Rotterdam 2004, for research on International Takeoff, published in Marketing Science.
*Harold D. Maynard Award for most significant contribution to Marketing thought among articles published in Journal of Marketing, 2002.
*Distinguished Alumnus Award, University of Michigan, Ann Arbor, April 2003.
*Phi Kappa Phi USC Faculty Award for creative works, 2003.
*Best paper in MSI Conference on Global Marketing organized by the Marketing Science Institute and International Journal of Research in Marketing, 2003.
*Harvard Business Review citation for Will and Vision, as one of best business books of 2001.
*Frank M. Bass Outstanding Dissertation Award, for best article in Marketing Science, 1998.
*William F. Odell Award for best article in Journal of Marketing Research, 1998.
*Harold D. Maynard Award for most significant contribution to Marketing thought among articles published in Journal of Marketing, 2000.
*Best Paper Award, Marketing Science Institute’s Working Paper Series 1993.
*Best Paper Award of American Marketing Association Summer Educators’ Conference, 1982.
*Chester B. Phillips Award for Outstanding Teaching as a professor, 1988.
*Finalist for American Marketing Association Tech/SIG award for best paper in innovation, 2006.
*Finalist for American Marketing Association-Leonard Berry Award for best book in marketing for Effective Advertising, 2005.
*Semi-Finalist for INFORMS Edelman Award for Research 2005.
*Semi-Finalist for INFORMS Wagner Award for Research 2005.
*Finalist for Best Article Award in the Journal of Retailing, 2004
*Finalist for Best Article of AMA Tech SIG, 2003.
*Finalist for the Practice Prize of the INFORMS Society of Marketing Science, 2005.
*Finalist for Practice Prize of the INFORMS Society of Marketing Science, 2004.
*Finalist for William F. Odell Award for best article in the Journal of Marketing Research, 2003.
*Finalist for Paul Green Award for best article in Journal of Marketing Research, 2000.
*Finalist for William F. Odell Award for best article in Journal of Marketing Research, 1996.
*Finalist for John D. C. Little Award for best article in Marketing Science, 1995.
*Finalist for Best Article in Journal of Advertising, 1995.
*Finalist for William F. Odell Award

Honors

*Faculty Fellow, AMA Doctoral Consortium
**Arizona State University, 2007.
**University of Maryland, 2006
**University of Connecticut, 2005
**Texas A&M, 2004
**University of Minnesota, 2003
**Emory University, 2002
**University of Western Ontario, 2000
**University of Southern California, 1999.
**University of Georgia, 1998.
**University of Illinois, 1993.
**University of Southern California, 1992.
**Harvard University, 1990.
*Faculty Fellow, Marketing Science Doctoral Consortium, Rotterdam 2004
*Beta Gamma Sigma, University of Michigan, 1984
*Fellow, AMA Doctoral Consortium, 1982.

Bibliography

*"Handbook of Advertising", published in 2007. Tellis, Gerard J. and Tim Ambler. London, UK: Sage Publications. (ISBN 1412918863)
*"Effective Advertising: How, When, and Why Advertising Works", published in 2004. Tellis, Gerard J. Thousand Oaks, CA: Sage Publications. (ISBN 0761922539)
*"Will and Vision: How Latecomers Grow To Dominate Markets", published in 2001. Tellis, Gerard J. McGraw Hill. (ISBN 007137549X)
*"Advertising and Sales Promotion Strategy", published in 1998. Tellis, Gerard J. Reading, MA: Addison-Wesley. (ISBN 0321014111)

References

External links

* [http://www.gtellis.net/ Gerard Tellis' official site]
* [http://www.marshall.usc.edu/ Marshall School of Business]
* [http://www.marshall.usc.edu/web/mgic.cfm?doc_id=6716 Center for Global Innovation]