Colston-ariston

Colston-ariston

Colston-Ariston was founded by ex-Hoover director Sir Charles Colston, and made compact dishwashers, and concluded a deal to distribute Prestcold refrigerators. As sales began to slow, he cut prices and introduced ‘double offers’ such as washing machine + fridge packages, free weekend breaks and even his own trading stamps. The company spectacularly collapsed in 1964 with massive debts. Liquidators found thousands of unsold washing machines in warehouses.

Many of the company's problems were due to conventional retailers slashing prices, a postal strike that dried up their supplies of coupons which was their only source of obtaining customers, and arguably, market saturation.

Production of the machines was continued by Tallent, but that company was taken over by Ariston in the late 1970s.which then became colston-ariston


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Colston-Ariston — {This article is almost entirely erroneous. It confuses the histories of two different and separate companies: Rolls Razor Colston} Colston Ariston was founded by ex Hoover director Sir Charles Colston, and made compact dishwashers, and concluded …   Wikipedia

  • Rolls Razor — Limited was a British company, which had two reasons for being known: a sophisticated safety razor, and later an affordable twin tub washing machine.Origins: razorThe eponymous product was a sophisticated safety razor which came in a metal box… …   Wikipedia

  • Marcel Breuer — Marcel Lajos Breuer Born May 20, 1902(1902 05 20) Pécs, Hungary Died July 1, 1981(1981 07 01) (aged 79) New York City, USA …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”