- Vocelli Pizza
Infobox_Company
company_name = Vocelli Pizza
company_
company_type = Wholly owned subsidiary
foundation =Pittsburgh, Pennsylvania , USA (1988 )
location =Pittsburgh, PA , USA
key_people =Varol Ablak &Seckin Ablak , (founders)
Harry Ablak (CEO)
num_employees =
industry =Fast food
products =Pizza ,Pasta
revenue =
parent =
homepage = [http://www.pizzaoutlet.com Pizza Outlet]Vocelli Pizza (formerly Pizza Outlet) is a
pizzeria based inPittsburgh, Pennsylvania .As of 2007 , the chain has stores in theDistrict of Columbia ,Florida ,Maryland ,North Carolina ,Ohio ,Pennsylvania ,South Carolina ,Virginia , andWest Virginia . [ [http://www.pizzaoutlet.com/web2/consumer/storeLocator/storeLocator.php Vocelli Pizza - Store Locator ] ] The trade magazine "Pizza Today" ranked Vocelli Pizza in their Top 100 pizza franchises for 2007, based on its 2006 sales of $55 million. [cite journal | url=http://www.pizzatoday.com/downloads/Top100_2007.pdf | title=Top 100 Companies | journal=Pizza Today | year=2007 | month=September | pages=78, 79]History
The Pizza Outlet Years
The chain was founded in
Mount Lebanon, Pennsylvania near Pittsburgh in 1988 as Pizza Outlet. What was simply a local pizza shop quickly expanded in thePittsburgh Tri-State region during the 1990's. During this time, their slogan was "Delivering Great Taste to Your Door". They also briefly used "The Taste that SCREAMS Fresh!" as well before reverting back to their old slogan.This era is remembered for featuring wrestler
Kurt Angle in a commercial [ [http://youtube.com/watch?v=85RYbi7re_M YouTube - Kurt Angle Pizza Commercial ] ] featuring two CGI-animated pizza toppings that the chain had been using as mascots at the time wrestling each other on top of a pizza Angle had just ordered. The Rock later poked fun at Angle and the commercial on an episode ofWWE Raw in Angle's hometown after Angle had established himself in the WWE.Change to Vocelli's
After experiencing fast growth throughout the 1990's in its home market, the chain entered select markets in the
Southern United States . However, the chain wasn't as successful.Instead of withdrawing from these markets to focus on the more successful (and more competitive) Pittsburgh market, Pizza Outlet instead change the name of their Southern locations to Vocelli Pizza in 2002, and adopting an Italian theme in the restaurant in the process. Previously, the Pizza Outlet locations had no specific theme inside each location.
Despite the changes, the product itself remained the same. Nevertheless, sales at the Southern stores skyrocketed after the change. So much so, that the company reverted plans to keep the Pizza Outlet name in Pittsburgh and the remaining Pizza Outlet stores were rebranded as Vocelli Pizza in 2003. [ [http://www.post-gazette.com/pg/03247/217814-28.stm Scott-based Pizza Outlet is suddenly Vocelli Pizza ] ] The company also cited the name change as to be more classy compared to the
generic -sounding Pizza Outlet.Today, Vocelli continues to expand, and is currently ranked as one of the fast-growing pizzeria's in the United States. [ [http://www.pizzaoutlet.com/web2/consumer/aboutVocelli/aboutVocelli.php About Vocelli Pizza ] ]
References
External links
[http://www.vocellipizza.com Vocelli Pizza's Official Web Site]
[http://www.vocellipizza.com/online Vocelli Pizza's Online Ordering]
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