- MTV EXIT
Background
The MTV EXIT (End Exploitation and Trafficking) campaign is a multimedia initiative produced by the
MTV Europe Foundation to raise awareness and increase prevention ofhuman trafficking . The MTV Europe Foundation is a registered UK charity launched byMTV Networks Europe in 2003 to use the power and influence of MTV's brand and broadcasting network to educate young people about the social issues affecting their lives. [See [http://www.mtvfreeyourmind.com/] ]MTV EXIT in Europe
The campaign launched across Europe in 2004 and includes On Air, On The Ground, and Online elements to raise awareness and increase prevention of the trafficking of women and girls for sexual exploitation and forced prostitution. The European campaign is produced in partnership with Sida, the Swedish International Development Cooperation Agency. The campaign programming aired across all of MTV's
MTV EXIT in Asia and the Pacific
In 2007, MTV EXIT expanded across MTV's channels in Asia and the Pacific in partnership with
USAID , the United States Agency for International Development. The campaign features similar elements to the European initiative. MTV EXIT in Asia and the Pacific is focusing on three major forms of trafficking in Asia and the Pacific: sex trafficking and forced prostitution, labour trafficking, and forced domestic servitude. Also, due to the complexities of trafficking and the differences found geographically, the campaign is split into two regions:Asia-Pacific andSouth Asia .On Air
The MTV EXIT Campaign has been producing an array of programming since 2004 in multiple formats including documentary, short fictional films, live event programmes, and
public service announcements . Some of these shows have been listed below:Documentaries
Inhuman Traffic: An MTV EXIT Special
Presented by
Angelina Jolie , this programme is a fast-moving and compelling documentary that provides an introduction to the human rights tragedy of trafficking of women and girls for sexual exploitation in Europe. Featuring Anna, a woman from Romania, who was trafficked by her neighbor to the Balkans where she was forced to be a prostitute for 2.5 years; and Tatiana, a victim who spent 6 months as a sex slave in Amsterdam after being sold by her boyfriend. Their harrowing stories are told alongside other characters in the trafficking chain, including a potential victim, a young man who pays for sex, an anti-trafficking police officer, and prevention and assistance organizations. Inhuman Traffic gives an insight into the trafficking chain and how to help break that chain. The show was produced in 2005 and can be watched and downloaded for free [http://mtvexit.org/eng/doc_euro.html here] .Traffic: An MTV EXIT Special
A unique programme presented by multiple celebrities in multiple languages that addresses the issue of human trafficking in the
Asia-Pacific . Told through the stories of real people,the show features Anna, trafficked from the Philippines and forced into prostitution; Eka, an Indonesian woman, trafficked into forced domestic servitude in Singapore; and Min Aung, from Burma, trafficked to Thailand and imprisoned for 2 years in a factory. Their harrowing stories are told alongside other people in the trafficking chain, including a trafficker who has been forcing girls into prostitution for over 20 years, a young man who pays for sex, an anti-trafficking police officer, and a woman who runs a shelter for abused victims. The film gives an insight into the realities of trafficking, addresses the part we all play in the issue, and gives information on how to protect ourselves as well as what we can do to help end exploitation and trafficking. Traffic is presented by the following celebrities:Lucy Liu - English; Rain - Korean;Tata Young - Thai;Karen Mok - Mandarin; Verbal ofm-flo - Japanese;Christian Bautista - Tagalog;Krisdayanti - Bahasa Indonesian; D. Bold - Mongolian; Ha Anh Tuan - Vietnamese. The show was produced in 2007 and can be watched and downloaded for free [http://mtvexit.org/eng/doc_ap.html here] .old: An MTV EXIT Special
A documentary presented by Indian actress and UNFPA Ambassador,
Lara Dutta , in both Hindi and English. The programme introduces the tragedy of trafficking inSouth Asia where thousands of young girls and boys are sold into modern-day slavery. It features Pramila, an 18 year old girl who was trafficked from Nepal to a brothel in Delhi; Afsana, a 16 year old who was trafficked from her village in Bangladesh into forced domestic servitude in Calcutta; and Zakir, who was just 11 when he was trafficked by his aunt into a Zari factory. Their stories are told alongside those of other people from the trafficking chain - including a middleman who preyed on young women in Mumbai before selling them into brothels, a Zari factory owner who has witnessed trafficking and exploitation, and an inspirational trafficking survivor, Gita, who now works as a border guard looking out for potential victims and traffickers. Sold provides a compelling look into this dark, inhuman, and exploitative world and shows how each one of us can help to prevent modern-day slavery. The show was produced in 2007 and can be watched and downloaded for free [http://mtvexit.org/eng/doc_sa.html here] .Fictional Films
Parallel Lives
A series of short films presented by supermodel and celebrated photographer
Helena Christensen ,Gavin Rossdale of rock groups Bush and Institute, andHowlin' Pelle Almqvist of Swedish rockers The Hives. Premiered across MTV Europe in May 2005 the films provide specific awareness and prevention information about trafficking. The films were shot in Belgrade, Serbia, an area hit hard by the tragedy of trafficking. The show was produced in 2005 and can be watched and downloaded for free [http://mtvexit.org/eng/films_euro.html here] .In production...
An animated film is currently in production in Korea for delivery in August 2008. A live action drama is also in production in Mumbai for the South Asia market.
Public Service Announcements
Since 2004 MTV EXIT has produced multiple PSAs to raise awareness about human trafficking across Europe, Asia, and the Pacific. These include: " [http://youtube.com/watch?v=GiinkYcpOzA Truth] "; " [http://youtube.com/watch?v=EGDatNqXIVw Cribs] "; " [http://youtube.com/watch?v=YDrwzd04eIE Pimp] "; " [http://youtube.com/watch?v=32To8jqq3A0 Subway] "; " [http://youtube.com/watch?v=mbyOIIt0rbI Streaker] "; " [http://comps.mtv.co.uk/comps/streaker/index.jhtml Streaker World Cup 2006 Site] "; " [http://youtube.com/watch?v=pF0Db_pamQ8 Trophy] "; " [http://youtube.com/watch?v=fMwiBlQ23II Business] "; " [http://youtube.com/watch?v=ZrHE4WVKsNQ Train] "; " [http://youtube.com/watch?v=40drXXah0Ok Dollshouse] "
Music Video
All I Need-MTV EXIT /RadioheadIn an unprecedented and exclusive collaboration, MTV EXIT and Radiohead partnered to produce a music video for Radiohead's track All I Need off the album In Rainbows. The video itself is shown in split screen: one side depicting a day in the life of a young child from an affluent, developed area; the other showing the day in the life of a child being forced to work in a sweatshop. The video was launched on May 1st 2008, International Labour Day.
Live Events
Europe
The MTV EXIT campaign in Europe has been raising awareness of trafficking on the ground through concerts, festivals, and other cultural events. The events include:
EXIT Festival
The MTV EXIT campaign first collaborated with the EXIT Festival in [http://217.69.40.171/english/events/previousevents/exitfest04/ 2004] to dedicate the festival to the fight against trafficking. In [http://217.69.40.171/english/events/previousevents/exit-festival-2005/ 2005] , the collaboration continued with a dedicated MTV EXIT stage. In 2006 and 2007 the MTV Europe Foundation continued to work with festival on other social issues.
R.E.M. Tour 2005
During their 2005 European tour rock group R.E.M. supported the MTV EXIT campaign by inviting local anti-trafficking organisations to attend each of the events and distribute awareness and prevention information. For more information click [http://217.69.40.171/english/events/previousevents/rem/ here] .
Belgrade Fashion Week
In [http://217.69.40.171/english/events/previousevents/belgrade-fashion-week-2004/ 2004] and [http://217.69.40.171/english/events/previousevents/belgrade/ 2005] the MTV EXIT campaign joined with Belgrade Fashion Week to use the power of music and fashion to raise awareness of human trafficking through on the ground events and television programmes.
MTV EXIT Summer Tour 2006
* [http://217.69.40.171/english/events/tour2006/sarajevo/ Sarajevo, Bosnia and Herzegovina] : An open air awareness raising concert that took place in Sarajevo city centre with appearances from
Asian Dub Foundation Soundsystem,Dubioza Kolektiv , and Sikter
* [http://217.69.40.171/english/events/tour2006/vlore/ Vlore, Albania] : MTV's first ever event took place on the beach in Vlore to raise awareness about human trafficking. Performers included Italian singer-songwriterCarmen Consoli , Hip Hop legend Guru’s Jazzmatazz, Romanian stars Morandi, the UK'sPanjabi MC , Kosovo Albanian rockers Kthjellu, and Albania's very own Besa - a truly international event to fight human trafficking.
* [http://217.69.40.171/english/events/tour2006/costinesti/ Costinesti, Romania] : An MTV EXIT club event on the beach featuring international and local DJs as well as another performance from campaign supporters Morandi.
* [http://217.69.40.171/english/events/tour2006/sofia/ Sofia, Bulgaria] : Two events in one, the Sofia MTV EXIT event kicked off with an outdoor concert in South Park featuringIan Brown and other Bulgarian rock acts before moving to the Black Box club for performances fromThe Herbaliser andScratch Perverts amongst others.
* [http://217.69.40.171/english/events/tour2006/kiev/ Kiev, Ukraine] : The event took place in an open air theatre in Kiev's parkland and featured the first ever concert in Ukraine of theStereo MCs as well as sets from Ukraine's top acts includingEsthetic Education , Gaytana, and S.K.A.Y.
* [http://217.69.40.171/english/events/tour2006/st-petersburg/ St. Petersburg, Russia] : MTV EXIT moved indoors for a concert at the prestigious Manej Kadetkego Korpusa with first time performances in Russia for the UK'sAudio Bullys and Bent, as well as a DJ set from French artist [http://www.missill.com/ Missill] and a performance from Russian Hip Hop star [http://www.ligalize.ru/ Ligalize] .
* [http://217.69.40.171/english/events/tour2006/minsk/ Minsk, Belarus] : Another first time event for MTV. Minsk held the last MTV EXIT event in the WestWorld Club with a DJ set fromDesyn Masiello .Asia and the Pacific
Tokyo, Japanese Launch
The first music event of the MTV EXIT Asia campaign took place at [http://www.air-tokyo.com Air] , with a DJ set by [http://sugiurumn.com Suuirumn] .
Websites
European languages
[See the MTV EXIT website produced in Europe [http://217.69.40.171/english/] ] The MTV EXIT Europe website is now available in 19 European languages. Please follow the respective links: [http://217.69.40.171/english/ English] ; [http://217.69.40.171/albanian/ Albanian] ; [http://217.69.40.171/bosnian/ Bosnian] ; [http://217.69.40.171/bulgarian/ Bulgarian] ; [http://217.69.40.171/croatian/ Croatian] ; [http://217.69.40.171/czech/ Czech] ; [http://217.69.40.171/dutch/ Dutch] ; [http://217.69.40.171/french/ French] ; [http://217.69.40.171/german/ German] ; [http://217.69.40.171/italian/ Italian] ; [http://217.69.40.171/macedonian/ Macedonian] ; [http://217.69.40.171/polish/ Polish] ; [http://217.69.40.171/portuguese/ Portuguese] ; [http://217.69.40.171/romanian/ Romanian] ; [http://217.69.40.171/russian/ Russian] ; [http://217.69.40.171/serbian/ Serbian] ; [http://217.69.40.171/slovenian/ Slovenian] ; [http://217.69.40.171/spanish/ Spanish] ; [http://217.69.40.171/ukrainian/ Ukrainian]
Asian languages
The MTV EXIT Asia and Pacific website is now available in 7 Asian languages. Please follow the respective links: [http://www.mtvexit.org/eng/index.html English] ; [http://www.mtvexit.org/indo/index.html Bahasa Indonesian] ; [http://www.mtvexit.org/jp/index.html Japanese] ; [http://www.mtvexit.org/kr/index.html Korean] ; [http://www.mtvexit.org/sc/index.html Simplified Chinese] ; [http://www.mtvexit.org/tc/index.html Traditional Chinese] ; [http://www.mtvexit.org/thai/index.html Thai] ; [http://www.mtvexit.org/phil/index.html Tagalog (Philippines)]
ocial Networking
* You Tube - MTV EXIT programmes are available to be viewed through YouTube, click [http://youtube.com/profile?user=goffsi here] and subscribe to get the latest videos.
* Facebook - MTV EXIT has a profile on Facebook. Programming is streamed as well as providing a forum to discuss the issue. Click [http://www.facebook.com/profile.php?id=7502261705 here]
* MySpace - MTV EXIT has a profile on MySpace. Programming is streamed as well as providing a forum to discuss the issue. Click [http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=120979598 here] .
* Orkut - MTV EXIT has a community on India's most popular social networking site visit www.orkut.com.DISTRIBUTION
To maximize the coverage of the campaign all MTV EXIT programming is produced rights-free and distributed free of charge to any broadcaster that wishes to air the programming as well as any organisation of individual that wants to use the programming in outreach educational work.
References
Wikimedia Foundation. 2010.
