William Lyons

:"Not to be confused with William Lyons (composer) or William Lyons (rapper) "

Sir William Lyons, better known as "Mr. Jaguar" (September 4, 1901 – February 8, 1985) was, with fellow motorcycle enthusiast William Walmsley, the co-founder in 1922 of the Swallow Sidecar Company, maker of motorcycle sidecars, and which became Jaguar Cars Limited after the Second World War.

He was born in Blackpool, son of William Lyons from Ireland, who ran a music shop, and Minnie Lyons (nee Barcroft) daughter of a mill owner. After attending Arnold School he decided not to follow his father into the musical instrument business and obtained an engineering apprenticeship at Crossley Motors in Manchester where he also studied at the technical school. He left Crossleys in 1919 to work as a salesman at the Sunbeam dealers Brown and Mallalieu in Blackpool. In 1921 William Walmsley moved in to the next door premises converting ex army motor cycles to civilian use and making sidecars, and William Lyons bought one. On his 21st birthday the two men formed a partnership and Swallow Sidecars was born. The company specialised in manufacturing stylish sidecars, and after 1927 produced increasing numbers of low cost coach-built cars, such as the Austin Swallow. The business succeeded, and following several moves to larger premises in Blackpool, they moved to Coventry in 1928. William Walmsley left the company in 1934 and it changed its name to SS Cars Ltd.

The first car sold under their brand was the SS1 of 1931. The company name changed to SS Cars Ltd. in 1933, and the first "Jaguar" model was offered in 1935. The company changed its name to Jaguar after WW2 because of the connotations of the "SS" name.

William Lyons was knighted in 1956 for his services to British industry and for the fine export performance of the company. In 1966 faced with the strengthening global industry he merged Jaguar with the British Motor Corporation (BMC) to form British Motor Holdings, which was later absorbed into British Leyland. In 1967 Lyons retired as managing director but remained as chairman of Jaguar Cars Ltd. He retired in 1972, and kept prize-winning sheep and cattle on his farm at Wappenbury.

He married Greta Brown in 1924 and they had one son, John Michael (born in 1930) and two daughters, Patricia (born in 1927) and Mary (born in 1937). His son was killed in a road accident in 1955 while driving to the 24hr Le Mans race. Patricia married rally driver Ian Appleyard and was his co-driver in his XK120 in the 1951, 1952 and 1953 International Alpine Rally, which they won. They had no children. Patricia remarried in 1962 and had two children, a son Michael (Quinn) who is Patron of the Jaguar Daimler Heritage Trust, and a daughter Jane.

During his time as managing director of Jaguar, Sir William kept a tight rein on the company, and was responsible for the styling of every new model introduced, (except for the C-type, D-type, E-type and XJ-S which were designed by Malcolm Sayer). This was more remarkable, as Sir William was not trained to draw, and designed primarily using full scale 3-D mockups, which were continually adjusted by tradesmen working under his instructions. Sir William died on 8th February 1985 at Wappenbury Hall, Leamington Spa, his Warwickshire home. His wife Lady Lyons died in 1986.

The Guild of Motoring Writers' Sir William Lyons award is presented every year to young motoring journalists by Jaguar Cars Ltd.

Quotes

Sir William Lyons, founder of Jaguar, once said, "The car is the closest thing we will ever create to something that is alive."

References

Sir William Lyons: The Official Biography by Philip Porter and Paul Skilleter. Publisher: Haynes Group. ISBN 1-85960-840-X