- Nirmalya Kumar
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Nirmalya Kumar 
Nirmalya Kumar at SPJIMR Academic Conclave 2011, MumbaiBorn March 8, 1960 Education M. Com, MBA, Ph.D. Alma mater Calcutta University, Shivaji University, University of Illinois at Chicago, Kellogg School of Management in Northwestern University Occupation Professor Organization London Business School Nirmalya Kumar (born 8 March 1960) is London Business School professor.[1] Between 2001 and 2009, he also served on five Boards of Directors of Indian firms including ACC Limited and Zensar Technologies.[2][3]
Contents
Biography
Education
Kumar received his Bachelor of Commerce at Calcutta University in 1980, and his Masters of Commerce at Shivaji University in 1983. In 1986, he completed his MBA at the University of Illinois at Chicago and in 1991, received his Ph.D. in Market at the Kellogg School of Management in Northwestern University.
Career
Kumar is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School.
He previously served on the faculty of Harvard Business School, IMD-International Institute for Management Development (Switzerland), and Kellogg School of Management at Northwestern University.[4]
He has authored five books on marketing and business-related topics. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.[5][6]
Books
- Nirmalya Kumar (2004). Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Harvard Business School Press.
- Nirmalya Kumar (2005). Global Marketing. BusinessWorld.
- Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
- Nirmalya Kumar; James C. Anderson and James A. Narus (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press.
- Nirmalya Kumar (2009). India's Global Powerhouses: How They Are Taking on the World. Harvard Business School Press.
References
- ^ Nirmalya Kumar. Contemporary Authors Online. June 15, 2007. Retrieved on December 20, 2010.
- ^ "Independent directors of Indian firms on a quitting spree". SiliconIndia. 20 April 2009. http://www.siliconindia.com/shownews/Independent_directors_of_Indian_firms_on_a_quitting_spree-nid-55522.html. Retrieved 2011-01-20.
- ^ "Speed And Information The Key To Retail Industry Success". News Blaze. 18 November 2006. http://newsblaze.com/story/20061118133941youn.np/topstory.html. Retrieved 2011-01-20.
- ^ "Nirmalya Kumar on private labels". Management Issues. 29 May 2007. http://www.management-issues.com/2007/5/29/mentors/nirmalya-kumar-on-private-labels.asp. Retrieved 2011-01-20.
- ^ Ashley Countinho (23 January 2008). "3Vs new mantra for B2B companies". The Economic Times. http://economictimes.indiatimes.com/Brand-Equity/3Vs-new-mantra-for-B2B-companies/articleshow/2723039.cms.
- ^ Monique Reece (29 August 2004). "Kumar: Differentiate company marketing with three Vs". Denver Business Journal. http://www.bizjournals.com/denver/stories/2004/08/30/smallb4.html.
External links
- Nirmalya Kumar's Profile at the London Business School website
- Interview with Mint
- Interview with Rediff.com
Categories:- 1960 births
- Academics of the London Business School
- Living people
- Harvard Business School faculty
- Northwestern University faculty
- Academic biography stubs
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