- The Tart
Infobox Newspaper
name = The Tart
type = satirical newspaper /webzine | format = tabloid
foundation = 2007
owners = TartMedia Group
editor = Michael Cox | headquarters = London
website = [http://www.thetartpaper.com thetartpaper.com]"The Tart" is
London 's freesatirical newspaper and a successful webzine. In newspaper format, it was published every fortnight. From its first publication in September 2007, [ [http://www.epigram.org.uk/view.php?id=1822 Epigram Online - New papers on the block ] ] the newspaper was distributed to nine of the most prestigious Universities across Britain, [ [http://www.timesonline.co.uk/tol/life_and_style/education/student/how_to_get_a_job/article2812463.ece Student news goes national] , "Times Online", November 5 2007.] to two law colleges, and to commuters inLondon . In the first months of 2008, the newspaper was distributed solely within the Square Mile of theCity of London , to Thursday evening commuters. In the middle of 2008, after the economic downturn hit advertising revenue, a decision was made to take a hiatus from the print market, and the focus of the paper switched to its current webzine format where it has thrived.History
The precursor of The Tart was a
Bristol University newspaper edited by Tobes Kelly in the first six months of 2007. A website was established in August 2007.The Tart was set up as a response to a perceived lack of variety in the student newspaper market, and Kelly's desire to revive student
satire through enabling and encouraging students to collaborate regardless of university campus borders [ [http://www.timesonline.co.uk/tol/life_and_style/education/student/how_to_get_a_job/article2812463.ece Student news goes national - Times Online ] ] . After receiving a positive response from trial distributions toLondon commuters, the decision was taken to move out of the student market.After securing significant funding, The Tart launched for
London commuters in January 2008, and enjoyed a successful run in the capital. The paper's income was affected by the credit crunch, and midway through 2008, a decision was made to concentrate on awebzine , which has steadily grown in popularity.The majority of its writers are student journalists, or recent graduates, from
Russell Group universities, with Oxford, Bristol, Warwick, Durham and Sheffield all heavily represented on the writing team.Tone
The Tart's tone is
satirical , and has been described as "tolerant, witty and parodying the folly of those in the public eye". [ [http://cherwell.larrytech.com/index.php?news=1884 National Student Newspaper Launched ] ] It is designed to be read as a 'five-minute flick', with bold, magazine-style layouts and short articles.This tone has continued since the switch to an online format, with large images and articles rarely longer than 250 words.
Layout and style
The Tart is designed chiefly by Miri Katz, also a
Bristol University graduate and an award-winning animator [ [http://www.screentestfest.org.uk/submissions/awards-and-categories/ Screentest » Award categories ] ] . Initially, The Tart was produced as atabloid style red-top. In November 2007, The Tart's logo was re-designed in black in response to reader feedback. The newspaper has retained thetabloid style in shape, font choice and format.The Tart is one of the main sponsors of Screentest [ [http://www.screentestfest.org.uk Screentest » Home ] ] , the national student film festival.
ections
The Tart is divided into three sections - News (edited by Michael Cox), Entertainment (edited by James Morgan) and Sport (edited by Oliver Mason).
Ownership
The newspaper is part of
TartMedia Group , which is owned by Tobes Kelly.Notes and references
External links
* [http://www.thetartpaper.com Official website]
Wikimedia Foundation. 2010.
