Golden Fleece Company

Golden Fleece Company

Golden Fleece was a brand of petroleum products and service stations operated by H.C.Sleigh and Company. A partnership was founded in Melbourne, Australia in 1893 by Harold Crofton Sleigh (1867-1933 shipowner and merchant,) and John McIlwraith. In 1913, the company took delivery of it's first consignment of motor spirit from the U.S.A and marketed it in Australia as "Golden Fleece." [http://www.uniquecarsandparts.com.au/petrol_oil_timeline.htm]

Initially, motor spirit was sold in drums only, the first Golden Fleece pump being installed in 1920. Golden Fleece was a pioneer of single-branded service stations (as opposed to the more common multi-brand offerings of the era,) and it's distinctive "golden merino" trademark was soon a common site to Australian motorists.

The post-war era saw a massive expansion of Australia's motor industry and car ownership soared. The company was made public in 1947. These were boom times for Golden Fleece and expansion and acquisitions were the trend throughout the 1950's and 1960's. H.C.Sleigh Limited acquired the fledgeling "Kangaroo" and "Phillips 66" brands in 1962 and 1967, respectively.

During these years, many (if not most) Golden Fleece service stations became roadhouse-style outlets with restaurants and bold signage which boasted same. Golden Fleece was itself acquired by Caltex in 1981 and no longer trades under that name, though it's unique livery can still be seen on some older roadhouses in rural Australia. A particular treasure for objets d'art collectors are the globes (in the shape of the Golden Fleece ram) that sat atop the company's pumps until the 1970's, when the pumps were standardised.


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Golden — means made of, or relating to gold. Golden can refer to:Color*Gold (color), an orangish yellow colorMathematics*The Golden RatioPhilosophy*Golden mean (philosophy), the felicitous middle between the extremes of excess and… …   Wikipedia

  • Danish Golden Age — Christoffer Wilhelm Eckersberg, Woman in front of a Mirror, 1841. French Neo Classicism transmuted into Biedermeier style. The Danish Golden Age covers the period of creative production in Denmark, especially during the first half of the 19th… …   Wikipedia

  • The Crab with the Golden Claws — (Le Crabe aux pinces d or) Cover of the English edition Publisher Casterma …   Wikipedia

  • The Little Golden Calf — infobox Book | name = The Golden Calf title orig = ru. Золотой телёнок translator = image caption = author = Ilf and Petrov illustrator = cover artist = country = U.S.S.R. language = Russian series = genre = Satirical novel publisher = release… …   Wikipedia

  • General Screw Steam Shipping Company — Infobox Company company name = General Screw Steam Shipping Company company company type = foundation = 1848 location = key people = num employees = industry = Transport products = revenue = homepage = The General Screw Steam Shipping Company was …   Wikipedia

  • 1913 in Australia — Infobox Australian year year = 1913 monarch = George V governor general = Thomas Denman, 3rd Baron Denman pm = Andrew Fisher, then Joseph Cook population = 4820172 australian = elections =Federal, New South Wales, Elections in Tasmania See also:… …   Wikipedia

  • Hope Diamond — French Blue redirects here. For the color, see French blue (color). Hope Diamond Hope Diamond in the Smithsonian Museum of Natural History Weight 45.52[1][2] …   Wikipedia

  • Sierra Entertainment — Sierra Entertainment, Inc. Former type Subsidiary of Activision Industry Interactive entertainment Fate …   Wikipedia

  • The Adventures of Tintin — For the 2011 film, see The Adventures of Tintin (film). For other uses, see The Adventures of Tintin (disambiguation). The Adventures of Tintin The main characters and others from The Castafiore Emerald, one of the later books in the series. In… …   Wikipedia

  • Brooks Brothers — Infobox Company company name = Brooks Brothers company company type = Private foundation = New York City, 1818 location = New York City key people = Founded by Henry Sands Brooks Owned by Claudio Del Vecchio industry = Clothier | products = Men s …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”