Youku

Youku

Youku (Simplified Chinese: 优酷 pinyin "yóukù", literally means "excellent and cool") is a video sharing site based in People's Republic of China.

Infobox Website
name = Youku



caption =
url = [http://www.youku.com/ Youku.com]
commercial = yes
type = Video sharing
language = Chinese
registration = optional (required to upload videos)
owner = Victor Koo
author = Victor Koo
launch date = 2006
current status = Active
revenue =
slogan = The World is Watching
alexa = 56

History

Youku was created by Victor Koo, the former President of Sohu, with its beta was launched in June 2006 and formally launched in December 2006. In 2007, the company received $25 million funding from venture capitalists. [http://mashable.com/2007/11/21/youku-funded/] Youku.com ranked #1 in Chinese video sharing sector by China Internet Society, iResearch and Baidu User Index. In 2008, Youku has teamed up with Myspace in China. [http://www.webpronews.com/topnews/2008/03/14/myspace-china-partners-with-video-site-youku]

Features

Youku permits users to upload videos regardless of their length. Youku has partnered with a number of TV stations, film and TV production companies in China that regularly uploaded media content on the site. It also allows user-generated video uploads.According to a Compete.com survey, the site attracts at least 6.5 million visitors annually as of this year. [ [http://siteanalytics.compete.com/youku.com?metric=uv 6.5 million visitors] ]

Copyright infringement

Due to lax copyright enforcement in China, unlicensed, unauthorized copyrighted material such as full length movies, music videos, even copies of user-generated video from other video sharing websites are abundant.

Recently, however, a number of copyrighted materials have been blocked in certain regions of the world.

Further reading

* [http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30640476 Youku Information] at Business Week

Competitors

*Tudou
*56.com

References

External links

* [http://www.youku.com Official site]


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