Grant McCracken

Grant McCracken is an anthropologist, blogger and author. A member of the branding cultures laboratory at Massachusetts Institute of Technology, McCracken has authored several books, including "Transformations" (2008), "Flock and Flow" (2006), "Culture and Consumption II" (2005), "Big Hair" (1996), and "Culture and Consumption" (1988). He holds a Ph.D. in anthropology from the University of Chicago. He has been the director of the Institute of Contemporary Culture and a senior lecturer at the Harvard Business School. He has been a consultant for many corporations, including the Coca-Cola Company, IKEA, Chrysler, Kraft, and Kimberly Clark. He lives in Rowayton, Connecticut. [Source: Indiana University Press bio, accessed 25/1/2008]

References

See also

*Diderot Effect

External links

* [http://www.cultureby.com/ This Blog Sits At The] - McCracken's weblog