Irma (supermarket)

Irma (supermarket)

Irma A/S is a Danish supermarket chain. It was founded in 1886 as a small grocery selling eggs in Ravnsborggade in Nørrebro, Copenhagen. The founder was named Carl Schepler. The chain is the next oldest groceries chain in the world, beaten by Marks & Spencer. As of August 2006, the chain has 71 stores, most of which are located in the Metropolitan Copenhagen area. It is part of the Coop Danmark group.

Concept

Irma is quality-oriented mainly aiming for quality-conscious and environment-aware customers by focusing on fresh and organic products as well as packaging. Therefore, the stores have a great variety of organic products compared to other Danish supermarket, and packaging containing PVC and excessive amounts of aluminium are banned from the shelves. The same goes for chlorine-bleached products.

In 2006, Irma had discounts on many organic products, leading to a world record with over 40% of their sale being organic.

Expansion and future plans

Irma has almost always only been located in the Capital Region, with few exceptions back in the 80s where Irma tried to located themselves in Odense, but without luck. But in April 2008 Irma opened their first stores outside the Capital Region, according to a deal with the department store chain Magasin du Nord, which made them take over their grocery departments, Mad & Vin (lit. Food and Wine) in their stores in Odense and Århus.

External links

* [http://irma.dk Official site]

References


Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • Irma — may refer to: *Irma (name), a female given name *177 Irma, a fairly large and dark Main belt asteroid *Irma (town), a comune in Lombardy in northern Italy *Irma, Alberta, Canada *Irma (supermarket), a Danish supermarket chain *International… …   Wikipedia

  • Operation Irma — was the name applied to a series of airlifts of injured civilians from Bosnia and Hercegovina during the Siege of Sarajevo. The airlifts were initiated after the wounding of five year old Irma Hadzimuratovic attracted international media… …   Wikipedia

  • Jewel (supermarket) — Infobox Company company name = The Jewel Companies, Inc. company company type = Subsidiary of Supervalu slogan = Fresh to your family from Jewel foundation = 1899 (Chicago, Illinois, U.S.) location = Melrose Park, Illinois, U.S. key people = Jeff …   Wikipedia

  • Brugsen — Industry Retail Genre Supermarket Founder(s) 1896 Headquarters Roskildevej 65, 2620 Albertslund, Denmark …   Wikipedia

  • Jedward — performing at The O2 Arena as part of the X Fac …   Wikipedia

  • Netto (store) — For other meanings of netto , see Netto (disambiguation). For other unrelated supermarket chains with the same names, see Netto (Les Mousquetaires) and Netto Marken Discount. Netto Type Private Industry …   Wikipedia

  • Список американских телепрограмм по дате начала показа — Содержание 1 2010 е 1.1 2011 1.1.1 Январь 1.1.2 Февраль …   Википедия

  • United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… …   Universalium

  • List of Coronation Street characters (2000) — Coronation Street characters 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 …   Wikipedia

  • List of Coronation Street characters (1989) — Coronation Street characters 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”